Market niche Target the U.S. contract and hospitality segments leveraging Design Public Group’s specialization in sourcing international furniture and lighting, with a focus on designers, architects, and dealers who value streamlined quoting, sourcing, and logistics.

Showroom leverage Utilize the NYC showroom and appointment-only access as a selling point for high-end projects, offering curated product demonstrations and in-person design collaboration to win larger hospitality contracts.

Acquisition potential Capitalize on recent expansion activities such as the Division Twelve onboarding to expand product scope and supplier network; position as a growing platform with broader design coverage to attract projects seeking diverse international brands.

Digital engagement Enhance lead generation and retargeting using existing tech stack (LinkedIn Insight Tag, Facebook Pixel, Google Analytics) to identify architectural and design firms actively sourcing furniture solutions for contracts and hospitality spaces.

Financial horizon Align outreach with mid-market to upper mid-market opportunities given a revenue range of 10M–25M and an employee base that supports agile project management for large-scale contracts.