Niche Market Focus As a small-scale retailer specializing in arts and crafts supplies, there is an opportunity to target local artists, craft enthusiasts, and small art studios in the Lubbock area to build community loyalty and increase sales.

Online Presence Expansion With an existing website and basic technology infrastructure, enhancing e-commerce capabilities and digital marketing strategies can attract broader regional or national customers seeking custom or specialty art supplies.

Technology Adoption Utilizing common web technologies like Apache indicates familiarity with web hosting; integrating advanced ecommerce solutions or customer engagement tools could streamline operations and improve customer experience.

Partnership Opportunities Collaborating with larger online art supply platforms or local art schools could drive increased visibility and sales, leveraging their customer bases and marketing channels for mutual benefit.

Competitive Differentiation Highlighting unique inventory, personalized services, or local authenticity can differentiate Designs By Connie from larger e-commerce competitors like Etsy or Wix, appealing to customers seeking a personal touch.