Cross-selling potential Given Desjardins Insurance's extensive insurance product portfolio including auto, home, life, health, and business insurance, there is a significant opportunity for cross-selling complementary products to existing customers.

Market expansion With a presence in just three Canadian provinces currently, namely Ontario, Alberta, and New Brunswick, Desjardins Insurance has substantial room for market expansion and growth by entering new territories and reaching untapped customer segments.

Tech-enabled customer engagement Utilizing a tech stack that includes React, Java, and Bootstrap among others, Desjardins Insurance has the potential to enhance its customer engagement strategies through innovative technology solutions, thus opening doors for upselling and customer retention.

Competitive differentiation Desjardins Insurance can leverage its cooperative financial group background and unparalleled customer service experience to differentiate itself from competitors in the insurance industry, offering a unique value proposition to potential customers.

Strategic partnership opportunities The former affiliation with State Farm Canada presents a valuable opportunity for Desjardins Insurance to explore strategic partnerships or collaborations with other industry players, leveraging existing networks and shared expertise to drive sales growth.