Strong Industry Recognition VMware has been consistently recognized as a leader in Infrastructure as a Service by G2 for Fall 2025, highlighting its dominance in the cloud infrastructure market and potential for upselling and cross-selling cloud management solutions.

Expanding Cloud Offerings Recent launches of VMware Cloud Foundation (VCF), VMware Advanced Cyber Compliance, and Private AI Sizing Guides indicate a strategic focus on integrated cloud and AI solutions, creating opportunities to target enterprise clients seeking comprehensive virtualization, security, and AI infrastructure.

New Certification Programs Introduction of VCAP exams for VMware Cloud Foundation demonstrates a push towards enterprise skill development, opening avenues to promote training, consulting, and managed services for organizations looking to optimize their virtualization environments.

Revolutionary Product Launches The release of Workstation 25H2 and Fusion 25H2 reflects VMware’s commitment to desktop virtualization and compatibility with modern hardware, offering potential sales channels for hardware integration solutions and enterprise desktop management products.

Massive Market Footprint With over 10,000 employees and revenues between 100M and 250M, VMware’s extensive customer base and broad industry presence create numerous cross-selling opportunities for complementary software, consulting, and cloud migration services.