Strong Military Adoption Desktop Alert has gained significant traction within various branches of the U.S. Military, with its solution being approved for secure use on military networks including SIPRNet and NIPRNet. This positions the company as a reliable provider for government agencies seeking secure mass notification systems, opening opportunities for expanding military and government contract sales.

Targeted Security & Compliance Tools Recent product launches like the DIY KIT for schools to comply with Alyssa Law demonstrate the company’s focus on delivering low-cost, compliant emergency solutions. This approach appeals to security-conscious educational and government institutions seeking affordable, easy-to-deploy notification systems, presenting a potential market expansion avenue.

Recognition and Credibility Being named a finalist for the NJBIZ Business of the Year in 2018 enhances the company's credibility and attractiveness to prospective clients across public safety, education, and enterprise sectors, facilitating trust and increasing sales prospects among organizations prioritizing reliability and proven performance.

Growth in Public Sector The company's recent initiatives to develop scalable, easy-to-use mass notification tools, along with a focus on secure government integrations, suggest an ongoing growth trajectory within the public sector. This provides opportunities to target additional government agencies, educational institutions, and municipalities expanding their emergency communication capabilities.

Market Differentiation Desktop Alert's commitment to providing full source code and competitive pricing, along with its ability to integrate with various communication infrastructures such as giant voice and telephony systems, differentiate it in a crowded market. This competitive edge can be leveraged to attract clients looking for customizable, cost-effective notification solutions across multiple sectors.