Market Niche Focus Dessert Designs specializes in custom wedding and celebratory cakes within Nashville, indicating a strong local market presence with opportunities to expand into regional wedding industry partnerships and event planning collaborations.

Premium Positioning With annual revenues estimated between 10 to 25 million dollars and a high level of craftsmanship showcased by Leland Riggan's designs, there is potential to develop premium product lines or exclusive collaborations targeting upscale venues and luxury event clients.

Digital Engagement Utilizing a tech stack that includes Facebook Pixel and social media platforms suggests active digital marketing efforts, providing opportunities to leverage targeted advertising and influencer partnerships to attract more local and regional clientèle.

Growth Potential Compared to larger competitors like Nothing Bundt Cakes and Magnolia Bakery, Dessert Designs can position itself for growth by emphasizing its artisanal qualities and personalized service, appealing to customers seeking bespoke wedding cakes and custom dessert experiences.

Expansion Opportunities Considering the company's specialized niche in the Nashville area, there's potential to explore franchising or opening additional locations in nearby markets, coupled with corporate catering services to diversify revenue streams.