Local Expansion Capitalize on the Wake Forest location near the Raleigh metro to pursue wholesale and event catering partnerships with local venues, hotels, and corporate accounts to grow B2B revenue.

Digital Commerce Leverage the existing e commerce capabilities and tech stack including AfterPay, GTM, and JSON-LD to expand online dessert orders, gift boxes, seasonal bundles, and possible subscriptions; optimize reach and conversions through data driven marketing.

Product Expansion Explore new dessert lines and dietary friendly options to capture vegan, gluten free, and premium segments, enabling partnerships with cafes, small bakeries, and event planners.

Wholesale Partnerships Position Desserts Etc as a dependable B2B supplier for hospitality operators and retailers, pursue private label or co branded collaborations, and scale distribution beyond the local market.

Customer Engagement Strengthen loyalty and gifting programs using available payment options, referrals, and corporate gifts while leveraging analytics to tailor promotions and improve retention.