Funding Partnerships This government-backed funding for the International Convention Attraction Fund and other tourism initiatives creates opportunities to propose convention-focused marketing services, joint campaigns, and data-driven measurement aligned with public-sector objectives.

Global Partnerships Existing collaborations such as Destination BC China illustrate a path for expanding into new markets with joint campaigns, localization services, and cross-promo programs with other national or regional tourism boards.

Business Events A focus on business events and economic impact studies, plus participation in events like MIPIM, signals demand for ROI analytics, event bidding support, and marketing programs designed to attract larger conferences and corporate travel.

Traveller Data A modern analytics stack and the Traveller Segmentation tool point to opportunities for data consulting, advanced audience segmentation, personalization, and predictive marketing to optimize visitor conversion and spend.

Loyalty Partnerships Loyalty integrations such as David Jones Rewards with Qantas Frequent Flyer highlight channels for co-branded promotions; opportunities include loyalty program integration services and partner marketing campaigns to drive visitation.