Strategic Leadership The appointment of Cassandra Zerebeski as President & CEO by May 2026 presents an opportunity to engage with top leadership and explore collaborations aligned with their vision for sustainable tourism growth in Kelowna.

Community Engagement Tourism Kelowna actively partners with local organizations and hosts events such as Love for Kelowna Day and the Memorial Cup, providing opportunities to offer targeted marketing solutions and sponsorships that enhance community presence and visitor engagement.

Digital Presence With a diverse tech stack involving Vue.js, PHP, and digital analytics tools, the organization prioritizes online visibility and data-driven strategies, making them receptive to digital marketing, web development, and analytics services.

Tourism Development Their collaborations with Destination BC and regional partners indicate openness to industry-focused initiatives, presenting prospects for tourism promotions, industry surveys, and partnership programs that boost destination appeal.

Funding and Revenue Range Operating within a revenue bracket of one to ten million dollars and a consistent focus on regional tourism, they could benefit from scalable sponsorships, grants, and partnership opportunities that support sustainable tourism infrastructure and marketing efforts.