Leadership招聘 Upcoming leadership change with a new President & CEO appointed in May 2026 presents an opportunity to align partnerships and sponsorships with the new strategic direction, enabling fresh collaboration approaches and renewed funding discussions.

Strategic Partnerships Active collaboration with Destination BC and regional tourism bodies, plus involvement in local events such as Love for Kelowna Day and memorial cup planning, indicate openness to co-branded campaigns, joint market research, and co-funded marketing initiatives.

Digital Footprint Tech stack includes cloud platforms (AWS, Azure, Google Cloud), analytics (Microsoft Clarity, Piwik PRO Core), and marketing tools (Mautic, AdSense). These capabilities create opportunities for targeted advertising partnerships, data-driven campaigns, and enhanced audience segmentation.

Market Positioning As a non-profit destination marketing organization with a revenue range of one to ten million and a mid-sized team, there is potential to offer tailored sponsorship packages, tiered partnerships, and value-driven programs to local businesses and regional operators.

Community Engagement Frequent engagement with local industry events and community initiatives signals a receptiveness to loyalty programs, exclusive member offers, and collaborative experiences that can be monetized through co-branding, memberships, and travel packages.