Community Engagement Tourism Kelowna actively participates in local events such as Love for Kelowna Day and partners with regional organizations, demonstrating strong community ties that can facilitate collaborative marketing initiatives and local business partnerships.

Digital Presence With a tech stack including Google Analytics, Google Cloud, and social media integrations like TikTok Pixel, Tourism Kelowna maintains a robust digital marketing platform ripe for data-driven advertising and targeted outreach to tourists.

Event & Partnership Focus Recent collaborations for hosting major events like the Memorial Cup and industry summits present opportunities to offer event sponsorships, promotional partnerships, or tourism packages aligned with high-profile regional activities.

Tourism Growth Initiatives The launch of 'Love for Kelowna Day' and ongoing community campaigns showcase their commitment to revitalizing local tourism, opening avenues for local service providers, hospitality vendors, and activity providers to develop cooperative promotional offers.

Market Positioning Operating with a modest revenue range and focus on regional tourism development, there is potential to support or introduce innovative tourism products and services that align with their sustainable and welcoming brand ethos, appealing to both visitors and local stakeholders.