Leadership Change Tourism Kelowna is appointing Cassandra Zerebeski as President & CEO on May 21, 2026, following a national search. This leadership transition presents an opportunity to engage the new executive team with strategic partnerships, sponsorships, or collaborative marketing programs aligned with their sustainable destination goals.

Growing Ecosystem As a destination marketing and management organization with 11-50 employees and a broad local network, Tourism Kelowna partners with regional tourism businesses and is active in cross-organization initiatives, providing multiple entry points for B2B collaborations, co-branded campaigns, and supplier relationships.

Sustainability focus The organization aims to create a sustainable tourism economy that benefits visitors and residents, indicating receptiveness to programs around responsible travel, data-driven visitor insights, and sustainable event partnerships that can be monetized through sponsorships or grants.

Partnership Momentum Recent activity includes collaboration with Destination BC and involvement in regional summits and events, suggesting opportunities to offer digital marketing services, workshop sponsorships, or data/market research partnerships to support regional initiatives.

Digital & Data Readiness Active tech footprint with analytics and ad tech elements (Google Publisher Tag, Google Search Console, YouTube, social trackers) indicates openness to technology-enabled marketing services, analytics dashboards, and performance-based advertising proposals tailored to tourism campaigns.