Event Partnerships Leverage existing high-profile events and incentives (FIFA World Cup 2026, WWE Survivor Series, UFC Fight Night) to offer official sponsorships, visitor programs, and travel trade incentives that drive international visitation and brand visibility for partners.

International Trade Programs Build on current Australian travel professional incentive and partnerships to expand to additional markets via destination marketing and trade representation; propose multi-market campaigns with airlines, tour operators, and hotels to accelerate bookings.

Data-Driven Marketing Tap Tourism Vancouver’s digital marketing stack to offer targeted audience segments, retargeting, and performance analytics services for member businesses, unlocking measurable ROI for partners and new revenue streams for the organization.

Tech Summit Opportunities Capitalize on government and funding support for tech conferences to co-host or sponsor tourism tech summits that bring buyers and suppliers together, creating sponsorship packages and lead generation opportunities for partners.

Broad Partner Network Exploit the large member base and significant revenue scale to sell multi-brand sponsorships, bundled marketing programs, and cross-promotions across hospitality, experiences, and transportation to accelerate partner reach and bookings.