Flexible pricing Adopt and promote Pick-Your-Price ticketing across additional productions to maximize audience reach, enhance accessibility, and drive incremental attendance in Michigan markets.

Community partnerships Leverage existing collaborations with Mosaic Detroit, Outlier Media, and other local organizations to co-host events, expand reach, and secure co-branded sponsorships or cross-promotional opportunities.

Strategic fundraising Highlight the organization's substantial revenue scale to attract investors, donors, and grantmaking bodies; emphasize mission impact and multi-channel engagement to support capacity-building initiatives.

Digital presence Expand online ticketing, merch, and program sales through Squarespace Commerce and WooCommerce while optimizing CRM and email marketing (iCIMS, Mailchimp) to boost conversions and retention.

Talent and programming Capitalize on noted leadership changes and world-class creative output by pitching partnerships for commissioned works, artist residencies, or sponsored seasons to attract corporate sponsors and patron generosity.