Detroit Trading Company

Internet Marketplace PlatformsMichigan, United States51-200 Employees

Detroit Trading Company operates as a digital marketplace platform serving the automotive industry, connecting in-market car shoppers with major automotive brands through partnerships with prominent automotive publishers. Its services support brands and financial institutions with shopper acquisition, lead management, and access to qualified, consented consumers, while offering publishers tools for lead delivery and identity verification to monetize content and enhance consumer experience. The company also provides dealerships with technology to streamline engagement with internet leads, aiming to speed up the sales process.

Based in Auburn Hills, Michigan, Detroit Trading Company positions itself within the internet marketplace platform space for automotive retail, leveraging a network that includes MotorTrend, NADAGuides, Automotive.com, and others. The firm focuses on creating a connected ecosystem that helps buyers shop online for new and used vehicles, while enabling publishers and dealers to optimize lead generation and conversion. A recent development involves a partnership with MotorTrend Group to power the MotorTrend Marketplace, extending the reach of its marketplace.

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