Insights

Product Evolution Dharma Trading Co. has a long history of expanding and diversifying its product offerings from yarn and dyes to fabric paints, T-shirts, and clothing, indicating opportunities to cross-sell new and existing art supplies and apparel to their loyal customer base.

E-commerce Focus With the early adoption of an online presence and ongoing web development efforts, Dharma demonstrates a strong digital sales platform that can be further leveraged for targeted online marketing and expanded e-commerce initiatives.

Sustainability Emphasis Founded on principles of honesty, fairness, and ethical business, Dharma’s commitment to integrity presents opportunities to promote eco-friendly, high-quality art supplies that resonate with their values-driven customer segment.

Customer Loyalty Recent product launches like the Bluebird dye and successful collaborations suggest a dedicated customer base receptive to new products, which can be targeted with personalized marketing campaigns and loyalty programs to increase repeat sales.

Market Niche Operating within the retail art supplies industry with a modest revenue in a competitive landscape, Dharma can expand its reach through strategic partnerships, educational content, and targeted outreach to artists, craft enthusiasts, and small businesses.

Dharma Trading Co Tech Stack

Dharma Trading Co uses 8 technology products and services including Amazon S3, Amazon Simple Email Service, Google Customer Reviews, and more. Explore Dharma Trading Co's tech stack below.

  • Amazon S3
    Content Delivery Network
  • Amazon Simple Email Service
    Email
  • Google Customer Reviews
    Online Review Management
  • reCAPTCHA
    Security
  • FedEx
    Transportation And Fleet Management
  • Google Analytics
    Web Analytics
  • Apache HTTP Server
    Web Servers
  • Apache
    Web Servers

Dharma Trading Co's Email Address Formats

Dharma Trading Co uses at least 1 format(s):
Dharma Trading Co Email FormatsExamplePercentage
First@dharmatrading.comJohn@dharmatrading.com
43%
First.Last@dharmatrading.comJohn.Doe@dharmatrading.com
7%
First@dharmatrading.comJohn@dharmatrading.com
43%
First.Last@dharmatrading.comJohn.Doe@dharmatrading.com
7%

Frequently Asked Questions

Where is Dharma Trading Co's headquarters located?

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Dharma Trading Co's main headquarters is located at 1805 S McDowell Boulevard Ext, Petaluma, California 94954, US. The company has employees across 1 continents, including North America.

What is Dharma Trading Co's phone number?

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You can contact Dharma Trading Co's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dharma Trading Co's official website and social media links?

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Dharma Trading Co's official website is dharmatrading.com and has social profiles on LinkedIn.

What is Dharma Trading Co's SIC code NAICS code?

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Dharma Trading Co's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 4539 - Other Miscellaneous Store Retailers.

How many employees does Dharma Trading Co have currently?

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As of October 2025, Dharma Trading Co has approximately 51 employees across 1 continents, including North America. Key team members include President: I. G.General Manager: S. L.Manager: L. M.. Explore Dharma Trading Co's employee directory with LeadIQ.

What industry does Dharma Trading Co belong to?

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Dharma Trading Co operates in the Retail Art Supplies industry.

What technology does Dharma Trading Co use?

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Dharma Trading Co's tech stack includes Amazon S3Amazon Simple Email ServiceGoogle Customer ReviewsreCAPTCHAFedExGoogle AnalyticsApache HTTP ServerApache.

What is Dharma Trading Co's email format?

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Dharma Trading Co's email format typically follows the pattern of First@dharmatrading.com. Find more Dharma Trading Co email formats with LeadIQ.

When was Dharma Trading Co founded?

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Dharma Trading Co was founded in 1969.

Dharma Trading Co

Retail Art SuppliesUnited States51-200 Employees

Since we first opened in 1969, alot has happened. Dharma started as a yarn store and then added dyes for Tie-Dye and then fabric paints, then T-shirts, then clothing, and on and on. We opened another store in Marin County in 1975 and closed the Berkeley store sometime after. We started mailing a catalog in the early 70's and the mail-order sales quickly overshadowed the store's and became the focus of the business. Later, in the early 90's when the internet was born, we built a rudimentary web site for Dharma which was later, and continues today, to be developed and perfected by other talented people who work here at Dharma.
There are now as many as 90 people working at Dharma full or part time. Hundreds of employees have passed through on their way to other lives. Some really great people who have joined in making Dharma an honest, straight-talking company!
All the folks who work at Dharma continue to this day trying to keep Dharma a Fair, Honest and Straight-Talking company.

Dharma's Guiding Principles

Dharma Trading Co. was started in 1969 on the principle that it's possible to be involved in business while maintaining good ethical values. This is to say that one can be successful in business while acting honestly, truthfully and fairly. Therefore, honest, truthful and fair treatment of customers, suppliers and employees is the most important goal of the company while it tries to make a profit.

Section iconCompany Overview

Headquarters
1805 S McDowell Boulevard Ext, Petaluma, California 94954, US
Phone number
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
4539 - Other Miscellaneous Store Retailers
Founded
1969
Employees
51-200

Section iconFunding & Financials

  • $1M

    Dharma Trading Co's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Dharma Trading Co's revenue is estimated to be in the range of $1M

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