Growing product range Diaco Food Service has expanded from a 35-dairy-item catalog to over 3,000 items across multiple categories including dairy, grocery, janitorial, paper, produce, poultry, and provisions, indicating opportunities to upsell broader product bundles to existing clients.

Operational scale With a 15,000 sq ft central warehouse in Paterson, NJ and a team of 11-50 employees, Diaco demonstrates capacity for regional expansion and faster delivery to a diverse set of customers, suggesting potential for expanded distribution partnerships and value-added services.

Diversified customer base Current customer mix spans bagel shops, bakeries, diners, manufacturers, restaurants, and supermarkets, signaling cross-sell potential across multiple foodservice segments and tailored solution offerings.

Performance signals Estimated revenue of 10 to 25 million positions Diaco as a mid-market wholesale player, presenting opportunities for growth-focused vendors to align on scalable programs such as contracted pricing, loyalty incentives, and preferred supplier agreements.

Technology footprint GoDaddy is listed among the tech stack, suggesting an opportunity to modernize digital ordering, supplier portals, and e-commerce capabilities to improve procurement efficiency and attract new supplier partnerships.