Diverse Product Portfolio Diagnostic Automation/Cortez Diagnostics offers a wide range of over 90 Rapid Tests and 100 ELISA and chemiluminescence test kits, providing diverse solutions for various medical laboratory applications.

Geographical Expansion Opportunity With its headquarters in Calabasas, CA, there is potential for Diagnostic Automation/Cortez Diagnostics to expand its market reach by targeting new regions within the U.S. and potentially internationally.

Tech-Savvy Approach Utilizing tech stack components such as jQuery CDN, Google Analytics, and Bootstrap, the company demonstrates a tech-savvy approach that can be leveraged to enhance digital marketing strategies and customer engagement.

Mid-sized Enterprise Focus Being a mid-sized company with 11-50 employees and revenue in the range of $0 - 10M, Diagnostic Automation/Cortez Diagnostics is well-positioned to cater to the needs of medical facilities that may prefer a more personalized service approach compared to larger competitors.

Competitive Landscape Strategy By understanding the key players in the medical equipment manufacturing industry like Hologic, Roche, and Danaher Corporation, Diagnostic Automation/Cortez Diagnostics can tailor its sales approach to differentiate itself and capitalize on potential gaps in the market.