Small dealership setup Target Dick Brooks as a small but growing motor vehicle retailer with 2-10 employees, indicating opportunities for SMB-focused automotive marketing packages, inventory management support, and scalable digital marketing services.

Digital marketing spend Current tech stack includes Google Ads, Microsoft Advertising, The Trade Desk, Hotjar, Microsoft Clarity, suggesting readiness to optimize omnichannel ad campaigns and website analytics; propose advanced ROAS optimization and conversion rate optimization services.

Talent acquisition Use of iCIMS implies active recruitment or growth plans; offer aligned HR tech integrations, recruitment marketing, and employer branding to streamline hiring for a growing dealership workforce.

Revenue range Revenue is in the $1M-$10M band, signaling potential upsell opportunities for mid-market automotive solutions such as dealer management software integrations, CRM enhancements, and scalable advertising packages.

Competitive landscape Proximity to similarly sized peers (Kia of Columbia, Mercedes-Benz of Columbia) suggests a locally competitive market; position value through differentiated digital performance services, local market insights, and PPC/SEO optimization to capture share.