Local Market Focus Dick's RV operates as a family-owned dealership with over 20 years of community presence in Western Wisconsin, providing a strong local customer base that can be nurtured through targeted regional marketing efforts and personalized service offerings.

Diversified Product Range The company offers a wide variety of RV types including motorhomes, travel trailers, fifth wheels, and park models, presenting opportunities to promote specialized financing options, accessories, and maintenance packages tailored to different customer segments.

Service and Rental Opportunities With services extending to RV rentals, sales, and servicing, there is potential to upsell maintenance plans, repairs, and rental equipment, enhancing revenue streams through after-sales and leasing solutions.

Digital Engagement Utilizing modern web technologies like CDN, JSON-LD, and open graph, Dick's RV has a digital presence that can be further leveraged to run targeted online advertising campaigns, lead generation initiatives, and e-commerce enhancements.

Growth Potential Operating within a competitive landscape with mid-sized regional players, Dick's RV can capitalize on the growing recreational vehicle market by expanding inventory, enhancing customer experience, and exploring partnerships with larger industry suppliers to increase market share.