Didriksons

Retail Apparel and FashionVästra Götaland, Sweden51-200 Employees

Didriksons is a Swedish retailer and apparel brand in the fashion industry, headquartered at 8 Prognosgatan in Borås, Västra Götaland, Sweden. The company traces its origins to 1913, when Julius and Hanna Didrikson began making workwear for fishermen in Grundsund, with garments designed to keep wearers dry and comfortable in all weather. Over more than a century, Didriksons has developed into a leading provider of rain- and weatherproof garments in Scandinavia, with products intended for people from age 1 to 100. It maintains a family-company ethos and designs functional clothes with timeless appeal for everyday use regardless of weather. It also pursues environmental initiatives, including minimizing chemicals, banning toxic substances, and reducing use of water, energy, and transportation. The company employs between 51 and 200 people and operates online at didriksons.com, and it has pursued limited product initiatives such as the Odin parka launched in 2021.

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