Insights

Sustainable Product Focus Norrøna demonstrates a strong commitment to sustainability and ethical trade across its entire value chain, differentiating itself in environmentally conscious outdoor apparel, which appeals to eco-aware consumers and retail partners seeking responsible brands.

Expanding Market Presence Recent partnerships, including the collaboration with Porsche and strategic retail expansion in China through Topsports International, indicate growth opportunities in high-end and international markets, opening channels for increased sales and brand visibility.

Innovative Product Lines Norrøna's launch of specialized collections such as the winter sports and 'tailored for Her' lines, coupled with consistent collection updates, creates avenues for targeted upselling to diverse customer segments, including premium and women-specific outdoor gear.

Strategic Store Locations The opening of new stores, like the Gothenburg location, offers direct sales channels for regional expansion, providing opportunities for in-store promotions, exclusive product launches, and enhanced brand engagement in key outdoor markets.

Technological Engagement Utilization of advanced tech stacks such as Google Cloud and data analytics tools like Power BI suggests a focus on data-driven sales strategies, enabling personalized marketing, inventory optimization, and targeted outreach to maximize sales effectiveness.

Similar companies to Norrøna

Norrøna Tech Stack

Norrøna uses 8 technology products and services including LinkedIn Ads, Microsoft Power BI, Open Graph, and more. Explore Norrøna's tech stack below.

  • LinkedIn Ads
    Advertising
  • Microsoft Power BI
    Analytics
  • Open Graph
    Content Management System
  • Google Cloud
    Infrastructure As A Service
  • Hogan.js
    Javascript Frameworks
  • Priority Hints
    Performance
  • DHL
    Transportation And Fleet Management
  • Astra
    Web Platform Extensions

Media & News

Norrøna's Email Address Formats

Norrøna uses at least 1 format(s):
Norrøna Email FormatsExamplePercentage
First.Last@norrona.comJohn.Doe@norrona.com
69%
First@norrona.comJohn@norrona.com
18%
First.Middle.Last@norrona.comJohn.Michael.Doe@norrona.com
10%
First.Middle@norrona.comJohn.Michael@norrona.com
3%

Frequently Asked Questions

Where is Norrøna's headquarters located?

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Norrøna's main headquarters is located at Vollsveien 13H, Lysaker, 1366, NO. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Norrøna's phone number?

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You can contact Norrøna's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Norrøna's official website and social media links?

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Norrøna's official website is norrona.com and has social profiles on LinkedIn.

What is Norrøna's NAICS code?

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Norrøna's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Norrøna have currently?

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As of October 2025, Norrøna has approximately 304 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer & Co-Founder: M. V.Chief Experience Officer: C. S.Chief Sustainability Officer & Director Of Innovation: B. B.. Explore Norrøna's employee directory with LeadIQ.

What industry does Norrøna belong to?

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Norrøna operates in the Sporting Goods Manufacturing industry.

What technology does Norrøna use?

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Norrøna's tech stack includes LinkedIn AdsMicrosoft Power BIOpen GraphGoogle CloudHogan.jsPriority HintsDHLAstra.

What is Norrøna's email format?

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Norrøna's email format typically follows the pattern of First.Last@norrona.com. Find more Norrøna email formats with LeadIQ.

When was Norrøna founded?

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Norrøna was founded in 1929.
Norrøna

Norrøna

Sporting Goods ManufacturingNorway201-500 Employees

In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: to search for the best in technical advancements, to create the ultimate in performance product.

Today, four generations later, as traditional mountain life broadens, we are still a Norwegian family-owned and run company. We inherit from our forefathers our commitment to advance the boundaries of product function, with design-bred solutions to equip you with the highest-grade, protective, sustainable gear for your outdoor needs.

We control the ultimate detail with the promise to bring you excellence through experimental, technical perfection assisted by our dedicated testers and ambassadors. From concept to creation, our in-house team of designers and craftsmen are compelled to stretch the edges of innovation. We build touchstone products, establish construction techniques, and redefine the meaning of fit, fabric, function and finish, based on our design principle of Loaded Minimalism™.

Ethical trade and sustainability are essential in all parts of our value chain, and we believe that the only way to run a company is on a sustainable platform. We are completely transparent about our processes through our roadmap, ensuring we keep pushing ourselves towards reducing our environmental footprint and creating a positive impact. 

Our vision: 
Welcome to nature

Our mission: 
Make great products our way for people with an active lifestyle

Our company values: 
Roots, Innovation, Passion

Our design philosophy:
Loaded minimalism™ – great products made as clean as possible with all critical details

Section iconCompany Overview

Headquarters
Vollsveien 13H, Lysaker, 1366, NO
Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1929
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Norrøna's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Norrøna's revenue is estimated to be in the range of $1M$10M

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