Data as a Service Diggen positions as a marketplace for data as a service and acts as a middleware connecting diverse data sources to marketing tools. This suggests sales opportunities with businesses needing data unification, customer insights, and personalized marketing campaigns.

Marketing Technology With a focus on bridging data, marketing, and technology and real time capabilities, there is a sales angle for mid-market to enterprise teams aiming to optimize spend across channels through integrated data-driven workflows.

Small but nimble Company size 2-10 employees indicates a lean, agile team potentially needing scalable data solutions, affordable pilots, and quick ROI demonstrations to win advocates and expand post-initial win.

Tech Stack Utilizes common marketing and web technologies (WordPress, Mailchimp, Google Analytics, AngularJS, etc.), suggesting opportunities to integrate with existing Martech stacks and ease of onboarding for similar platforms.

Revenue signals Reported revenue between one and ten million dollars and a portfolio of competitors with varying scales indicate a receptive market for data-driven marketing services and potential cross-sell to related platforms or expand to growth-stage clients.