digiDirect Email Format

RetailNew South Wales, Australia51-200 Employees

Based in Strathfield, New South Wales, digiDirect is a major Australian retailer of consumer electronics that began as a specialist in cameras and imaging. It operates seven brick-and-mortar stores nationwide and runs a significant online platform at digidirect.com.au, supported by a Sydney-based headquarters. The company serves a broad customer base through its physical stores and online channel, offering a wide range of electronics and imaging products.

Founded in 2005 by Shant Kradjian, digiDirect has grown to serve both individual shoppers and content creators with its electronics catalog. It occupies a position in the Australian consumer electronics market as a dual-channel retailer that combines brick-and-mortar presence with a substantial online destination. In August 2024, digiDirect expanded through an asset purchase from Booktopia Direct Pty Ltd, with current Booktopia employees retained and additional staffing planned.

Sign up for free to view info

Company overview Employee directory