Insights

Expanding Workforce DigiDirect is experiencing significant growth, evidenced by their recent addition of 100 staff members, indicating increased sales capacity and the potential demand for expanded product and service offerings.

New Marketplace Launch The launch of the digiMarket marketplace demonstrates DigiDirect’s strategic move into multi-vendor online retail, opening opportunities for partnerships with electronics manufacturers and accessory brands seeking visibility on a popular platform.

Strategic Acquisitions The acquisition of Booktopia’s assets suggests DigiDirect’s intent to diversify and expand their product range, creating cross-selling opportunities with related content and electronics to attract a broader customer base.

Technology Focus Utilization of advanced tech stacks such as Algolia and Bootstrap supports a seamless online shopping experience, indicating opportunities to promote tech-driven solutions and custom integrations to enhance customer engagement and operational efficiency.

Market Positioning As one of Australia's largest consumer electronics retailers with a strong physical and online presence, DigiDirect presents an attractive platform for brands to reach tech-savvy consumers through targeted marketing campaigns and exclusive product collaborations.

digiDirect Tech Stack

digiDirect uses 8 technology products and services including Criteo, StackAdapt, Underscore.js, and more. Explore digiDirect's tech stack below.

  • Criteo
    Advertising
  • StackAdapt
    Demand Side Platforms
  • Underscore.js
    Javascript Libraries
  • core-js
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • SweetAlert
    Javascript Libraries
  • Algolia
    Search Engines
  • Bootstrap
    UI Frameworks

digiDirect's Email Address Formats

digiDirect uses at least 1 format(s):
digiDirect Email FormatsExamplePercentage
First.L@digidirect.com.auJohn.D@digidirect.com.au
64%
First@digidirect.com.auJohn@digidirect.com.au
28%
FirstL@digidirect.com.auJohnD@digidirect.com.au
4%
First.Last@digidirect.com.auJohn.Doe@digidirect.com.au
4%

Frequently Asked Questions

Where is digiDirect's headquarters located?

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digiDirect's main headquarters is located at Strathfield, New South Wales 2136 Australia. The company has employees across 3 continents, including OceaniaAsiaEurope.

What is digiDirect's phone number?

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You can contact digiDirect's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is digiDirect's official website and social media links?

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digiDirect's official website is digidirect.com.au and has social profiles on LinkedIn.

What is digiDirect's NAICS code?

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digiDirect's NAICS code is 44-45 - Retail Trade.

How many employees does digiDirect have currently?

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As of April 2026, digiDirect has approximately 81 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Financial Controller: A. C. J.Interim General Manager: H. K.Operations Manager: G. J.. Explore digiDirect's employee directory with LeadIQ.

What industry does digiDirect belong to?

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digiDirect operates in the Retail industry.

What technology does digiDirect use?

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digiDirect's tech stack includes CriteoStackAdaptUnderscore.jscore-jsMoment.jsSweetAlertAlgoliaBootstrap.

What is digiDirect's email format?

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digiDirect's email format typically follows the pattern of First.L@digidirect.com.au. Find more digiDirect email formats with LeadIQ.

When was digiDirect founded?

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digiDirect was founded in 2005.

digiDirect

RetailNew South Wales, Australia51-200 Employees

digiDirect is one of Australia's largest retailers of consumer electronics.

Having started as a retailer specialising in cameras and imaging, digiDirect's seven brick-and-mortar stores across the country maintain that speciality with expert staff and the widest range of products.

digidirect.com.au is one of the most popular online retail destinations in Australia, offering tens of thousands of products shipped to thousands of loyal customers from the company's state-of-the-art Sydney headquarters.

Founded by Managing Director Shant Kradjian in 2005, digiDirect employs over 150 staff across multiple states and enjoys important relationships with multi-national supplier partners, payment, loyalty rewards, logistics and other service providers.

Save on all the tech you love at digiDirect – where everything clicks.

Section iconCompany Overview

Headquarters
Strathfield, New South Wales 2136 Australia
Phone number
NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    digiDirect's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    digiDirect's revenue is estimated to be in the range of $10M$25M

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