digiDirect
RetailNew South Wales, Australia51-200 Employees
Based in Strathfield, New South Wales, digiDirect is a major Australian retailer of consumer electronics that began as a specialist in cameras and imaging. It operates seven brick-and-mortar stores nationwide and runs a significant online platform at digidirect.com.au, supported by a Sydney-based headquarters. The company serves a broad customer base through its physical stores and online channel, offering a wide range of electronics and imaging products. Founded in 2005 by Shant Kradjian, digiDirect has grown to serve both individual shoppers and content creators with its electronics catalog. It occupies a position in the Australian consumer electronics market as a dual-channel retailer that combines brick-and-mortar presence with a substantial online destination. In August 2024, digiDirect expanded through an asset purchase from Booktopia Direct Pty Ltd, with current Booktopia employees retained and additional staffing planned.
1-888-653-2347 
support@leadiq.com 
