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Insights

Growing Workforce digiDirect is expanding rapidly, having recently added 100 new employees to its team, indicating strong growth and increased operational capacity, which presents opportunities for supply chain, HR, and training product sales.

New Market Launch The launch of digiMarket marketplace signifies an aggressive move into expanding online sales channels, creating potential for technology vendors and logistics providers to partner and scale with digiDirect.

Strategic Acquisition The recent acquisition of Booktopia’s assets hints at digiDirect’s interest in diversifying its offerings and online presence, providing opportunities to collaborate on digital marketing, content management, and ecommerce solutions.

Leadership Appointments Hiring experienced executives like Luke Goldsworthy and Richard Coward highlights a focus on strengthening leadership and product management, opening doors for executive-level consulting, high-end tech solutions, and strategic services.

Market Positioning With revenue estimates between 10 to 25 million and a strong retail presence in Australia, digiDirect's focus on consumer electronics tailored to content creators suggests a potential market for premium hardware, accessories, and specialized tech solutions.

digiDirect Tech Stack

digiDirect uses 8 technology products and services including The Trade Desk, Salesforce, SweetAlert, and more. Explore digiDirect's tech stack below.

  • The Trade Desk
    Advertising
  • Salesforce
    Customer Relationship Management
  • SweetAlert
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • reCAPTCHA
    Security
  • X-Content-Type-Options
    Web & Portal Technology

digiDirect's Email Address Formats

digiDirect uses at least 1 format(s):
digiDirect Email FormatsExamplePercentage
First.L@digidirect.com.auJohn.D@digidirect.com.au
65%
First@digidirect.com.auJohn@digidirect.com.au
28%
FirstL@digidirect.com.auJohnD@digidirect.com.au
3%
First.Last@digidirect.com.auJohn.Doe@digidirect.com.au
4%

Frequently Asked Questions

Where is digiDirect's headquarters located?

Minus sign iconPlus sign icondigiDirect's main headquarters is located at Strathfield, New South Wales 2136 Australia. The company has employees across 3 continents, including OceaniaAsiaEurope.

What is digiDirect's phone number?

Minus sign iconPlus sign icon You can contact digiDirect's main corporate office by phone at
+61-2-9262-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is digiDirect's official website and social media links?

Minus sign iconPlus sign icondigiDirect's official website is digidirect.com.au and has social profiles on LinkedIn.

What is digiDirect's NAICS code?

Minus sign iconPlus sign icondigiDirect's NAICS code is 44-45 - Retail Trade.

How many employees does digiDirect have currently?

Minus sign iconPlus sign iconAs of May 2026, digiDirect has approximately 82 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Managing Director: S. K.Interim General Manager: H. K.National Sales Manager: N. G.. Explore digiDirect's employee directory with LeadIQ.

What industry does digiDirect belong to?

Minus sign iconPlus sign icondigiDirect operates in the Retail industry.

What technology does digiDirect use?

Minus sign iconPlus sign icondigiDirect's tech stack includes The Trade DeskSalesforceSweetAlertMoment.jsjQuery UIjQuery MigratereCAPTCHAX-Content-Type-Options.

What is digiDirect's email format?

Minus sign iconPlus sign icondigiDirect's email format typically follows the pattern of First.L@digidirect.com.au. Find more digiDirect email formats with LeadIQ.

When was digiDirect founded?

Minus sign iconPlus sign icondigiDirect was founded in 2005.

digiDirect

RetailNew South Wales, Australia51-200 Employees

digiDirect is one of Australia's largest retailers of consumer electronics.

Having started as a retailer specialising in cameras and imaging, digiDirect's seven brick-and-mortar stores across the country maintain that speciality with expert staff and the widest range of products.

digidirect.com.au is one of the most popular online retail destinations in Australia, offering tens of thousands of products shipped to thousands of loyal customers from the company's state-of-the-art Sydney headquarters.

Founded by Managing Director Shant Kradjian in 2005, digiDirect employs over 150 staff across multiple states and enjoys important relationships with multi-national supplier partners, payment, loyalty rewards, logistics and other service providers.

Save on all the tech you love at digiDirect – where everything clicks.

Section iconCompany Overview

Headquarters
Strathfield, New South Wales 2136 Australia
Phone number
+61-2-9262-****
Website
digidirect.com.au
NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    digiDirect's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    digiDirect's revenue is estimated to be in the range of $10M$25M

Company Leadership

  • Stylized image of a person
    S. K.
    Managing Director
    Phone icon
    Mobile Phone
  • Stylized image of a person
    H. K.
    Interim General Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    N. G.
    National Sales Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. J.
    Operations Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    G. G.
    National Buyer & Product Manager
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    P. C.
    Division Manager ~ Digiseconds
    Phone icon
    Mobile Phone
  • Stylized image of a person
    I. Z.
    Marketing Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    Z. I.
    Assistant Store Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. H.
    Marketing Manager
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. L.
    Store Manager
    Phone icon
    Mobile Phone

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