Insights

Expanding Workforce digiDirect is significantly increasing its staff, having announced plans to hire an additional 100 employees, indicating growth momentum and potential expansion of sales channels and customer service capabilities.

E-Commerce Growth With a strong online presence and being one of Australia's top online retail destinations, digiDirect presents opportunities to upsell and cross-sell through its extensive product catalog to a loyal customer base.

Recent Market Entry The launch of digiMarket Marketplace demonstrates digiDirect’s move into new sales channels and multi-vendor offerings, creating opportunities for partnerships, vendor integrations, and expanding product variety.

Strategic Acquisitions Acquiring Booktopia’s assets positions digiDirect for diversification into related segments and opens avenues for targeted marketing and cross-promotional campaigns within a broader retail portfolio.

Leadership and Innovation Hiring experienced leaders like Luke Goldsworthy and category managers highlights digiDirect's focus on competitive positioning through enhanced management of key product categories and innovative retail strategies.

digiDirect Tech Stack

digiDirect uses 8 technology products and services including Criteo, StackAdapt, Underscore.js, and more. Explore digiDirect's tech stack below.

  • Criteo
    Advertising
  • StackAdapt
    Demand Side Platforms
  • Underscore.js
    Javascript Libraries
  • core-js
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • SweetAlert
    Javascript Libraries
  • Algolia
    Search Engines
  • Bootstrap
    UI Frameworks

digiDirect's Email Address Formats

digiDirect uses at least 1 format(s):
digiDirect Email FormatsExamplePercentage
First.L@digidirect.com.auJohn.D@digidirect.com.au
65%
First@digidirect.com.auJohn@digidirect.com.au
27%
FirstL@digidirect.com.auJohnD@digidirect.com.au
4%
First.Last@digidirect.com.auJohn.Doe@digidirect.com.au
4%

Frequently Asked Questions

Where is digiDirect's headquarters located?

Minus sign iconPlus sign icon
digiDirect's main headquarters is located at 75 King St, Sydney, NSW 2000, AU. The company has employees across 3 continents, including OceaniaAsiaEurope.

What is digiDirect's phone number?

Minus sign iconPlus sign icon
You can contact digiDirect's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is digiDirect's official website and social media links?

Minus sign iconPlus sign icon
digiDirect's official website is digidirect.com.au and has social profiles on LinkedIn.

What is digiDirect's NAICS code?

Minus sign iconPlus sign icon
digiDirect's NAICS code is 44-45 - Retail Trade.

How many employees does digiDirect have currently?

Minus sign iconPlus sign icon
As of October 2025, digiDirect has approximately 81 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Financial Controller: A. C. J.National Buyer & Product Manager: G. G.Marketing Manager: K. P.. Explore digiDirect's employee directory with LeadIQ.

What industry does digiDirect belong to?

Minus sign iconPlus sign icon
digiDirect operates in the Retail industry.

What technology does digiDirect use?

Minus sign iconPlus sign icon
digiDirect's tech stack includes CriteoStackAdaptUnderscore.jscore-jsMoment.jsSweetAlertAlgoliaBootstrap.

What is digiDirect's email format?

Minus sign iconPlus sign icon
digiDirect's email format typically follows the pattern of First.L@digidirect.com.au. Find more digiDirect email formats with LeadIQ.

When was digiDirect founded?

Minus sign iconPlus sign icon
digiDirect was founded in 2005.

digiDirect

RetailAustralia51-200 Employees

digiDirect is one of Australia's largest retailers of consumer electronics.

Having started as a retailer specialising in cameras and imaging, digiDirect's seven brick-and-mortar stores across the country maintain that speciality with expert staff and the widest range of products.

digidirect.com.au is one of the most popular online retail destinations in Australia, offering tens of thousands of products shipped to thousands of loyal customers from the company's state-of-the-art Sydney headquarters.

Founded by Managing Director Shant Kradjian in 2005, digiDirect employs over 150 staff across multiple states and enjoys important relationships with multi-national supplier partners, payment, loyalty rewards, logistics and other service providers.

Save on all the tech you love at digiDirect – where everything clicks.

Section iconCompany Overview

Headquarters
75 King St, Sydney, NSW 2000, AU
Phone number
NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    digiDirect's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    digiDirect's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.