Insights

Growing Workforce digiDirect is expanding rapidly, having recently added 100 new employees to its team, indicating strong growth and increased operational capacity, which presents opportunities for supply chain, HR, and training product sales.

New Market Launch The launch of digiMarket marketplace signifies an aggressive move into expanding online sales channels, creating potential for technology vendors and logistics providers to partner and scale with digiDirect.

Strategic Acquisition The recent acquisition of Booktopia’s assets hints at digiDirect’s interest in diversifying its offerings and online presence, providing opportunities to collaborate on digital marketing, content management, and ecommerce solutions.

Leadership Appointments Hiring experienced executives like Luke Goldsworthy and Richard Coward highlights a focus on strengthening leadership and product management, opening doors for executive-level consulting, high-end tech solutions, and strategic services.

Market Positioning With revenue estimates between 10 to 25 million and a strong retail presence in Australia, digiDirect's focus on consumer electronics tailored to content creators suggests a potential market for premium hardware, accessories, and specialized tech solutions.

digiDirect Tech Stack

digiDirect uses 8 technology products and services including Bench, Salesforce, Slick, and more. Explore digiDirect's tech stack below.

  • Bench
    Advertising
  • Salesforce
    Customer Relationship Management
  • Slick
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • SweetAlert
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • reCAPTCHA
    Security
  • X-Content-Type-Options
    Web & Portal Technology

digiDirect's Email Address Formats

digiDirect uses at least 1 format(s):
digiDirect Email FormatsExamplePercentage
First.L@digidirect.com.auJohn.D@digidirect.com.au
65%
First@digidirect.com.auJohn@digidirect.com.au
28%
FirstL@digidirect.com.auJohnD@digidirect.com.au
3%
First.Last@digidirect.com.auJohn.Doe@digidirect.com.au
4%

Frequently Asked Questions

What is digiDirect's phone number?

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You can contact digiDirect's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is digiDirect's official website and social media links?

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digiDirect's official website is digidirect.com.au and has social profiles on LinkedIn.

What is digiDirect's NAICS code?

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digiDirect's NAICS code is 44-45 - Retail Trade.

How many employees does digiDirect have currently?

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As of July 2026, digiDirect has approximately 82 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Managing Director: S. K.Financial Controller: A. C. J.Interim General Manager: H. K.. Explore digiDirect's employee directory with LeadIQ.

What industry does digiDirect belong to?

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digiDirect operates in the Retail industry.

What technology does digiDirect use?

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digiDirect's tech stack includes BenchSalesforceSlickUnderscore.jsSweetAlertModernizrreCAPTCHAX-Content-Type-Options.

What is digiDirect's email format?

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digiDirect's email format typically follows the pattern of First.L@digidirect.com.au. Find more digiDirect email formats with LeadIQ.

When was digiDirect founded?

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digiDirect was founded in 2005.
digiDirect logo

digiDirect

RetailNew South Wales, Australia51-200 Employees

Based in Strathfield, New South Wales, digiDirect is a major Australian retailer of consumer electronics that began as a specialist in cameras and imaging. It operates seven brick-and-mortar stores nationwide and runs a significant online platform at digidirect.com.au, supported by a Sydney-based headquarters. The company serves a broad customer base through its physical stores and online channel, offering a wide range of electronics and imaging products.

Founded in 2005 by Shant Kradjian, digiDirect has grown to serve both individual shoppers and content creators with its electronics catalog. It occupies a position in the Australian consumer electronics market as a dual-channel retailer that combines brick-and-mortar presence with a substantial online destination. In August 2024, digiDirect expanded through an asset purchase from Booktopia Direct Pty Ltd, with current Booktopia employees retained and additional staffing planned.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    digiDirect's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    digiDirect's revenue is estimated to be in the range of $10M$25M

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