Digital Analytics Association Employee Directory

Non-profit OrganizationsIllinois, United States11-50 Employees

The Digital Analytics Association is a nonprofit organization that supports analytics professionals through community building, advocacy, and professional development designed to help organizations derive value from data. Based in Matteson, Illinois, it is a small- to mid-sized nonprofit focused on the broader practice of analytics that integrates data from multiple sources and channels. The organization began in 2004 as the Web Analytics Association and changed its name in 2011 to reflect the evolving scope of the field.

Beyond education and community, the association has pursued partnerships and initiatives such as a Diversity Scholarship program launched in 2022 as part of its anti-racism effort, and a 2023 collaboration to improve website accessibility and provide assistive technology for people with disabilities. It has engaged with industry partners on research projects, including surveys conducted with InfoTrust in 2020 and with TMMData in 2018.

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