Insights

E-Commerce Growth Digital Innovation operates an active online platform through Brookstone.com, providing significant opportunities to enhance digital marketing efforts, expand product visibility, and increase direct-to-consumer sales with targeted e-commerce solutions.

Product Innovation Collaboration With its focus on launching hero products and collaborating with startups, there are potential sales opportunities in supplying marketing tools, creative services, or supply chain solutions to accelerate new product development and go-to-market strategies.

Strategic Partnerships Brookstone's recent partnership with the NFL indicates an openness to brand collaborations, presenting possibilities for sales in licensed products, promotional campaigns, and co-branded merchandise across sports and entertainment sectors.

Retail & Distribution Expansion Given their extensive industry relationships and wholesale distribution expertise, there are opportunities to assist in scaling distribution channels for emerging brands or providing logistics and retail technology solutions.

Market Trends & Innovation Brookstone's history of launching innovative products such as CBD-infused items and wearable tech signals opportunities to engage with emerging health, wellness, and tech markets through tailored distribution or marketing solutions.

Similar companies to Digital Innovation

Digital Innovation Tech Stack

Digital Innovation uses 8 technology products and services including Google Ads Conversion Tracking, Microsoft Clarity, Google Analytics Enhanced eCommerce, and more. Explore Digital Innovation's tech stack below.

Google Ads Conversion Tracking
Analytics
Microsoft Clarity
Analytics
Google Analytics Enhanced eCommerce
Analytics
Unpkg
Content Delivery Network
Microsoft Excel
Editors
React
Javascript Frameworks
OWL Carousel
Javascript Libraries
Hextom
Software As A Service

Media & News

Digital Innovation's Email Address Formats

Digital Innovation uses at least 2 format(s):

Digital Innovation Email Formats	Example	Percentage
FLast@dicorp.com	JDoe@dicorp.com	80%
Last@dicorp.com	Doe@dicorp.com	10%
First.Last@dicorp.com	John.Doe@dicorp.com	8%
FirLast@dicorp.com	JohDoe@dicorp.com	2%
FLast@brookstone.com	JDoe@brookstone.com	88%
First.Last@brookstone.com	John.Doe@brookstone.com	8%
F.Last@brookstone.com	J.Doe@brookstone.com	3%
Last@brookstone.com	Doe@brookstone.com	1%

Frequently Asked Questions

Where is Digital Innovation's headquarters located?

Digital Innovation's main headquarters is located at 4401 Eucalyptus Avenue Chino, California 91710 United States. The company has employees across 4 continents, including North AmericaAsiaAfrica.

What is Digital Innovation's official website and social media links?

Digital Innovation's official website is brookstone.com and has social profiles on LinkedIn.

What is Digital Innovation's NAICS code?

Digital Innovation's NAICS code is 44-45 - Retail Trade.

How many employees does Digital Innovation have currently?

As of December 2025, Digital Innovation has approximately 51 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Chief Executive Officer - Analytic Solutions Netwo: D. H.Founder And Ceo Digital Innovation: W. N.Owner: W. F.. Explore Digital Innovation's employee directory with LeadIQ.

What industry does Digital Innovation belong to?

Digital Innovation operates in the Retail industry.

What technology does Digital Innovation use?

Digital Innovation's tech stack includes Google Ads Conversion TrackingMicrosoft ClarityGoogle Analytics Enhanced eCommerceUnpkgMicrosoft ExcelReactOWL CarouselHextom.

What is Digital Innovation's email format?

Digital Innovation's email format typically follows the pattern of FLast@dicorp.com. Find more Digital Innovation email formats with LeadIQ.

When was Digital Innovation founded?

Digital Innovation was founded in 2018.

Digital Innovation

Q: What is Digital Innovation's official website and social media links?

Digital Innovation's official website is brookstone.com. Digital Innovation has social profiles on LinkedIn.

Q: How many employees does Digital Innovation have currently?

Digital Innovation has approximately 51 employees.

Q: What technology does Digital Innovation use?

Digital Innovation's tech stack includes JSON-LD, Google Fonts API, Cloudflare Bot Management, BigCommerce, jQuery.

Q: What is Digital Innovation's NAICS code?

Digital Innovation's NAICS code is 44-45 (Retail Trade).

RetailCalifornia, United States51-200 Employees

Digital Innovation operates as a mid-sized retail subsidiary of the Apex Group, based in Chino, California. The company focuses on bringing new, high-quality products to consumers in entertainment, wellness, and travel, and it runs Brookstone.com under a BKST Brands LLC license. Its business rests on three main areas: a consumer-facing ecommerce platform, a program to accelerate product launches through design, sourcing, marketing, and distribution, and a wholesale distribution network that connects makers with retailers and marketplaces in the U.S. and internationally.

Its customers are makers and brands seeking faster routes to market and broader retail access, supported by its extensive network and established relationships. A recent development shows Brookstone partnering with NFL star Christian McCaffrey in January 2024, highlighting collaboration with prominent brands in its ecosystem.