NFTs and Crowdfunding Digital Innovation operates Brookstone.com and sources products from crowdfunding, startups, and innovative brands, presenting a ready channel for exclusive launches and limited-edition tech-forward items that can be marketed through Brookstone’s retail and eCommerce presence.

Hero Product Acceleration The company offers hero product launch services including design, global sourcing, marketing, and retail distribution, signaling a ready-made collaboration path for new consumer tech, wellness, or travel gadgets seeking rapid market entry.

Retail and Wholesale Access With extensive wholesale relationships in the US and internationally, there is a clear sales opportunity to place partner brands into Brookstone’s distribution network and other Apex Group retail channels.

High Growth eCommerce Channel As the Brookstone eCommerce licensee, Digital Innovation provides a direct digital storefront and merchandising expertise ideal for brands looking to leverage an established consumer electronics and lifestyle audience.

Strategic Partnerships Recent high-profile collaborations and ongoing brand licensing within a retail-forward strategy suggest a receptiveness to co-branded products, endorsements, and athlete-led product lines that could boost visibility and sales for partners.