Digital Innovation Email Format

RetailCalifornia, United States51-200 Employees

Digital Innovation operates as a mid-sized retail subsidiary of the Apex Group, based in Chino, California. The company focuses on bringing new, high-quality products to consumers in entertainment, wellness, and travel, and it runs Brookstone.com under a BKST Brands LLC license. Its business rests on three main areas: a consumer-facing ecommerce platform, a program to accelerate product launches through design, sourcing, marketing, and distribution, and a wholesale distribution network that connects makers with retailers and marketplaces in the U.S. and internationally.

Its customers are makers and brands seeking faster routes to market and broader retail access, supported by its extensive network and established relationships. A recent development shows Brookstone partnering with NFL star Christian McCaffrey in January 2024, highlighting collaboration with prominent brands in its ecosystem.

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