Growth Opportunity Target mid-sized local businesses in the Akron-Cleveland-C Canton area with a bundled digital marketing package that leverages their 360 Degree Approach to Digital Marketing, highlighting their capacity for optimized web design, SEO, social media, and video production to drive local lead generation.

Cross-Sell Enable Position DigitalHipster as a full-service vendor capable of expanding existing clients’ online presence with video production for TV and internet, paired with performance-focused display and search campaigns to improve attribution across the customer journey.

Competitive Positioning Leverage benchmarks from peers in the regional agency landscape to differentiate on a boutique, tech-savvy offering that combines creative output with hands-on SEO, SEM, and web optimization, appealing to businesses seeking integrated solutions over siloed services.

Tech Stack Lever Emphasize the use of cloud and privacy-compliant tools (Cloudflare, Osano) and collaboration suites (Google Workspace) to minimize risk and improve performance for clients with regulatory or security concerns, offering enhanced website speed, compliance, and analytics capabilities.

Financial Barriers With revenue in the mid-range and a small team, pursue engagements with packages that scale from affordable monthly retainers to performance-based add-ons, targeting SMBs looking for a cost-effective yet comprehensive digital presence.