Expanding Market Reach Direct Colors serves a broad customer base across North America and the Caribbean, providing an opportunity to explore international expansion or regional distribution partnerships to increase sales channels.

Innovative Product Line With the largest selection of premium concrete design products and industry-leading testing standards, there is potential to upsell complementary decorative solutions and customized product offerings to existing customers.

Strong Customer Support Personalized consulting and technical assistance open doors for offering premium service packages, training, or subscription-based support services to enhance customer loyalty and retention.

Digital Engagement Utilizing a tech stack including Facebook Pixel and Zendesk indicates a focus on digital marketing and customer engagement strategies, which can be expanded through targeted campaigns and online educational content to increase lead generation.

Growth Potential With revenue estimates between 1M and 10M and a dedicated team, there is significant potential to scale sales by leveraging existing product expertise, entering new markets, and forming strategic partnerships with construction and DIY retailers.