Insights

Growth Potential As a rapidly expanding eCommerce-led retailer with consistent profit growth since 2008, Direct Online Services exhibits significant market presence and increasing sales opportunities within the UK furniture and home furnishings sector.

Investment & Funding With recent funding of 3.3 million dollars and a revenue range between 1 million and 10 million dollars, the company is positioned to invest in technology upgrades, expanding product lines, and improving logistics, offering multiple avenues for partnership and supply chain solutions.

Technological Innovation Leveraging a diverse tech stack including Google Cloud CDN, Wix, and Django, the company values innovation and digital transformation, making it receptive to advanced tech integrations, software solutions, and eCommerce enhancements.

Sustainability Focus Direct Online Services maintains a strong commitment to sustainability and CSR by sourcing responsibly and reducing environmental impact, presenting opportunities for eco-friendly product partnerships and sustainable supply chain collaborations.

Market Alignment Operating alongside similar companies with varying employee sizes and revenue, the firm is well-positioned to expand its supplier and vendor network, especially in the premium or eco-conscious segments of the furniture industry, catering to a growing environmentally aware customer base.

Direct Online Services Tech Stack

Direct Online Services uses 8 technology products and services including Google Cloud CDN, Wix, Polyfill, and more. Explore Direct Online Services's tech stack below.

  • Google Cloud CDN
    Content Delivery Network
  • Wix
    Content Management System
  • Polyfill
    Javascript Libraries
  • Envoy
    Load Balancers
  • PHP
    Programming Languages
  • Bootstrap
    UI Frameworks
  • Adobe Creative Suite
    Visualisation Software
  • Django
    Web Frameworks

Media & News

Direct Online Services's Email Address Formats

Direct Online Services uses at least 2 format(s):
Direct Online Services Email FormatsExamplePercentage
First@directonlineservices.co.ukJohn@directonlineservices.co.uk
75%
First_L@directonlineservices.co.ukJohn_D@directonlineservices.co.uk
19%
Last@directonlineservices.co.ukDoe@directonlineservices.co.uk
6%
First.Last@directonlineservices.comJohn.Doe@directonlineservices.com
50%
First@directonlineservices.comJohn@directonlineservices.com
50%

Frequently Asked Questions

Where is Direct Online Services's headquarters located?

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Direct Online Services's main headquarters is located at Baird Road, Waterwells Business Park, Quedgeley Gloucester, Gloucestershire, GL2 2AF, GB. The company has employees across 2 continents, including EuropeAsia.

What is Direct Online Services's official website and social media links?

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Direct Online Services's official website is directonlineservices.com and has social profiles on LinkedInCrunchbase.

What is Direct Online Services's NAICS code?

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Direct Online Services's NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does Direct Online Services have currently?

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As of October 2025, Direct Online Services has approximately 201 employees across 2 continents, including EuropeAsia. Key team members include Chief Executive Officer: I. P.Head Of Trade: N. M.Head Of Strategy And Business Intelligence: C. T.. Explore Direct Online Services's employee directory with LeadIQ.

What industry does Direct Online Services belong to?

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Direct Online Services operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does Direct Online Services use?

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Direct Online Services's tech stack includes Google Cloud CDNWixPolyfillEnvoyPHPBootstrapAdobe Creative SuiteDjango.

What is Direct Online Services's email format?

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Direct Online Services's email format typically follows the pattern of First@directonlineservices.co.uk. Find more Direct Online Services email formats with LeadIQ.

How much funding has Direct Online Services raised to date?

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As of October 2025, Direct Online Services has raised $3.3M in funding. The last funding round occurred on Oct 17, 2016 for $3.3M.

When was Direct Online Services founded?

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Direct Online Services was founded in 2008.

Direct Online Services

Furniture and Home Furnishings ManufacturingUnited Kingdom201-500 Employees

We are Direct Online Services, an eCommerce-led omnichannel retailer serving the UK market primarily through our flagship brand Worktop Express, the UK’s #1 online worktop retailer.

Founded in 2008, we have enjoyed consistent and profitable growth since inception by sourcing the highest quality products at great prices via a first-class experience and delivered with our in-house Home Delivery Service to our ever-expanding customer base. In 2020, Direct Online Services became part of the €1bn+ global materials division of Broadview Holding alongside other well-known surface brands including Formica, Westag, Trespa, Arpa and Homapal, and as part of the wider Broadview group, have a clear vision to accelerate our growth over the coming years.

Innovation and continual improvement keep us ahead of the competition, and with Team Zeus (our in-house software development team based in Prague) playing a key role, we actively seek opportunities to invest back into the business.

Central to our ethos is an emphasis on Health & Safety across all areas of the business and a clear commitment to sustainability and corporate social responsibility. This includes reducing our impact on the environment by creating products that are responsibly sourced and processed.

Our friendly, supportive and progressive culture makes for an extremely enjoyable, inclusive and encouraging working environment. We have a strong policy of promoting from within, training and developing our employees from junior positions right up to management - and even board level. Our 300+ colleagues enjoy regular social events and a Reward and Recognition scheme to recognise both individuals and teams for outstanding achievements. Find out more about joining us on our website.

Section iconCompany Overview

Headquarters
Baird Road, Waterwells Business Park, Quedgeley Gloucester, Gloucestershire, GL2 2AF, GB
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
2008
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $3.3M

    Direct Online Services has raised a total of $3.3M of funding over 1 rounds. Their latest funding round was raised on Oct 17, 2016 in the amount of $3.3M.

  • $1M$10M

    Direct Online Services's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $3.3M

    Direct Online Services has raised a total of $3.3M of funding over 1 rounds. Their latest funding round was raised on Oct 17, 2016 in the amount of $3.3M.

  • $1M$10M

    Direct Online Services's revenue is estimated to be in the range of $1M$10M

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