Insights

Market Leadership As the UK’s leading online worktop retailer through the Worktop Express brand, Direct Online Services holds a strong position in the niche market of furniture and home furnishings, presenting significant upselling and cross-selling opportunities within this specialized segment.

Growth Potential Backed by consistent profitable growth and recent integration into Broadview Holdings’ €1 billion+ global materials division, the company is positioned for accelerated expansion, offering sales prospects tied to new product lines and increased market reach.

Technology Focus With an in-house software development team and a robust tech stack including cloud CDN, PHP, and Django, the company prioritizes technological innovation, creating opportunities to introduce advanced eCommerce solutions, analytics tools, or supply chain enhancements.

Sustainability Initiatives The company's commitment to reducing environmental impact and sourcing responsibly aligned with CSR goals opens avenues for suppliers and service providers focusing on sustainable materials, eco-friendly packaging, and green logistics solutions.

Workforce Development A strong emphasis on promoting from within and continuous employee training indicates a stable and proactive organizational culture, ideal for engaging in training services, HR solutions, or employee engagement tools tailored for growth-dependent companies.

Direct Online Services Tech Stack

Direct Online Services uses 8 technology products and services including Google Cloud CDN, Wix, Polyfill, and more. Explore Direct Online Services's tech stack below.

  • Google Cloud CDN
    Content Delivery Network
  • Wix
    Content Management System
  • Polyfill
    Javascript Libraries
  • Envoy
    Load Balancers
  • PHP
    Programming Languages
  • Bootstrap
    UI Frameworks
  • Adobe Creative Suite
    Visualisation Software
  • Django
    Web Frameworks

Media & News

Direct Online Services's Email Address Formats

Direct Online Services uses at least 2 format(s):
Direct Online Services Email FormatsExamplePercentage
First@directonlineservices.co.ukJohn@directonlineservices.co.uk
75%
First_L@directonlineservices.co.ukJohn_D@directonlineservices.co.uk
19%
Last@directonlineservices.co.ukDoe@directonlineservices.co.uk
6%
First.Last@directonlineservices.comJohn.Doe@directonlineservices.com
50%
First@directonlineservices.comJohn@directonlineservices.com
50%

Frequently Asked Questions

What is Direct Online Services's official website and social media links?

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Direct Online Services's official website is directonlineservices.com and has social profiles on LinkedInCrunchbase.

What is Direct Online Services's SIC code NAICS code?

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Direct Online Services's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does Direct Online Services have currently?

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As of December 2025, Direct Online Services has approximately 201 employees across 2 continents, including EuropeAsia. Key team members include Chief Executive Officer: I. P.Head Of Strategy And Business Intelligence: C. T.Head Of Health And Safety: M. B.. Explore Direct Online Services's employee directory with LeadIQ.

What industry does Direct Online Services belong to?

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Direct Online Services operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does Direct Online Services use?

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Direct Online Services's tech stack includes Google Cloud CDNWixPolyfillEnvoyPHPBootstrapAdobe Creative SuiteDjango.

What is Direct Online Services's email format?

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Direct Online Services's email format typically follows the pattern of First@directonlineservices.co.uk. Find more Direct Online Services email formats with LeadIQ.

How much funding has Direct Online Services raised to date?

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As of December 2025, Direct Online Services has raised $3.3M in funding. The last funding round occurred on Oct 17, 2016 for $3.3M.

When was Direct Online Services founded?

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Direct Online Services was founded in 2008.

Direct Online Services

Furniture and Home Furnishings ManufacturingEngland, United Kingdom201-500 Employees

We are Direct Online Services, an eCommerce-led omnichannel retailer serving the UK market primarily through our flagship brand Worktop Express, the UK’s #1 online worktop retailer.

Founded in 2008, we have enjoyed consistent and profitable growth since inception by sourcing the highest quality products at great prices via a first-class experience and delivered with our in-house Home Delivery Service to our ever-expanding customer base. In 2020, Direct Online Services became part of the €1bn+ global materials division of Broadview Holding alongside other well-known surface brands including Formica, Westag, Trespa, Arpa and Homapal, and as part of the wider Broadview group, have a clear vision to accelerate our growth over the coming years.

Innovation and continual improvement keep us ahead of the competition, and with Team Zeus (our in-house software development team based in Prague) playing a key role, we actively seek opportunities to invest back into the business.

Central to our ethos is an emphasis on Health & Safety across all areas of the business and a clear commitment to sustainability and corporate social responsibility. This includes reducing our impact on the environment by creating products that are responsibly sourced and processed.

Our friendly, supportive and progressive culture makes for an extremely enjoyable, inclusive and encouraging working environment. We have a strong policy of promoting from within, training and developing our employees from junior positions right up to management - and even board level. Our 300+ colleagues enjoy regular social events and a Reward and Recognition scheme to recognise both individuals and teams for outstanding achievements. Find out more about joining us on our website.

Section iconCompany Overview

SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
2008
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $3.3M

    Direct Online Services has raised a total of $3.3M of funding over 1 rounds. Their latest funding round was raised on Oct 17, 2016 in the amount of $3.3M.

  • $1M$10M

    Direct Online Services's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $3.3M

    Direct Online Services has raised a total of $3.3M of funding over 1 rounds. Their latest funding round was raised on Oct 17, 2016 in the amount of $3.3M.

  • $1M$10M

    Direct Online Services's revenue is estimated to be in the range of $1M$10M

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