Insights

Legacy online pioneer Direct Soccer was an early adopter of e-commerce in 2002 and remains positioned as a trusted teamwear specialist, suggesting opportunities to upsell modern online customization, subscription services, and performance apparel bundles to clubs transitioning to digital storefronts.

Local market focus Based in Dundee with a regional footprint serving grassroots clubs, schools, and local teams, the company presents a strong channel for localized promotions, volume team orders, and school-wide kit programs in Scotland and nearby regions.

Small to mid-market With 11-50 employees and revenue in the low seven figures niche, Direct Soccer is an ideal target for scalable, high-margin product lines, such as custom teamwear, limited-edition kits, and recurring replenishment programs for ongoing club timelines.

Partnership potential Recent collaboration with AFC Telford United indicates openness to official partner arrangements; sales opportunities exist in premium kit sponsorships, tiered product catalogs, and co-branded merchandise with clubs and academies.

Tech-leaning operations A mix of marketing and analytics tools (PayPal Marketing Solutions, Google Search Console, Power Query) suggests readiness for data-driven campaigns, catalog optimization, and digital marketing services to boost online conversions and targeted club acquisitions.

Direct Soccer Tech Stack

Direct Soccer uses 8 technology products and services including Hotjar, Microsoft Power Query, Preact, and more. Explore Direct Soccer's tech stack below.

  • Hotjar
    Analytics
  • Microsoft Power Query
    Data Integration
  • Preact
    Javascript Libraries
  • Video.js
    Javascript Libraries
  • PWA
    Miscellaneous
  • Windows Server
    Operating Systems
  • Google Search Console
    Web Analytics
  • Twitter
    Widgets

Direct Soccer's Email Address Formats

Direct Soccer uses at least 1 format(s):
Direct Soccer Email FormatsExamplePercentage
First.Last@directsoccer.co.ukJohn.Doe@directsoccer.co.uk
91%
First@directsoccer.co.ukJohn@directsoccer.co.uk
9%

Frequently Asked Questions

What is Direct Soccer's official website and social media links?

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Direct Soccer's official website is directsoccer.co.uk and has social profiles on LinkedIn.

What is Direct Soccer's SIC code NAICS code?

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Direct Soccer's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Direct Soccer have currently?

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As of July 2026, Direct Soccer has approximately 29 employees across 1 continents, including Europe. Key team members include Owner /Director: B. G.Director: J. G.Sales & Partnerships Lead: R. S.. Explore Direct Soccer's employee directory with LeadIQ.

What industry does Direct Soccer belong to?

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Direct Soccer operates in the Sporting Goods Manufacturing industry.

What technology does Direct Soccer use?

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Direct Soccer's tech stack includes HotjarMicrosoft Power QueryPreactVideo.jsPWAWindows ServerGoogle Search ConsoleTwitter.

What is Direct Soccer's email format?

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Direct Soccer's email format typically follows the pattern of First.Last@directsoccer.co.uk. Find more Direct Soccer email formats with LeadIQ.

When was Direct Soccer founded?

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Direct Soccer was founded in 1997.
Direct Soccer logo

Direct Soccer

Sporting Goods ManufacturingScotland, United Kingdom11-50 Employees

Direct Soccer is a Sporting Goods Manufacturing company based in Dundee, Scotland, founded as a family business by Bryce and Joyce Gibson and now established as a trusted specialist in teamwear. The company emphasizes speed, reliability, and efficiency, delivering gear and kits to grassroots clubs, schools, and local teams, and highlighting a commitment to collaboration and continuous improvement for its customers. Since launching one of the UK’s first online teamwear stores in 2002, Direct Soccer has evolved to maintain a focus on innovative products and personal service, supporting communities that bring the game to life. The business operates from the United Kingdom and maintains a presence in the sporting goods market, positioning itself as a dependable partner for teams seeking efficient, well-supported teamwear solutions. A recent development includes a partnership involving AFC Telford United, reflecting ongoing activity within its network of teamwear partnerships.

Section iconCompany Overview

SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1997
Employees
11-50

Section iconFunding & Financials

  • $1M

    Direct Soccer's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Direct Soccer's revenue is estimated to be in the range of $1M

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