Insights

Strategic Acquisitions Sports Direct has a history of strategic acquisitions, such as acquiring Jack Wills Limited and Game Digital, indicating potential opportunities for cross-selling products and services to the newly acquired customer base.

International Expansion With aspirations to be a leading international retailer, there are opportunities for sales expansion into new markets beyond the UK and continental Europe. Targeting these regions can unlock new revenue streams for the company.

Technology Adoption The tech stack utilized by Sports Direct includes tools like Google Analytics and New Relic, indicating a focus on data-driven decision-making. Offering technology solutions or services tailored to enhance their tech infrastructure could be a viable sales proposition.

Closure of Offices The closure of offices in Wigan signifies a shift in the company's operational strategy. This presents potential sales opportunities for office space providers, relocation services, or companies offering remote working solutions to cater to the changing needs of Sports Direct.

Financial Facilities Despite the lack of specific funding data, Sports Direct's revenue size suggests significant financial transactions and needs. Financial institutions or service providers offering tailored financial solutions could find opportunities by catering to the company's financial requirements.

Sports Direct Tech Stack

Sports Direct uses 7 technology products and services including jQuery, Video.js, jQuery UI, and more. Explore Sports Direct's tech stack below.

  • jQuery
    Javascript Libraries
  • Video.js
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • New Relic
    Real User Monitoring
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Sports Direct's Email Address Formats

Sports Direct uses at least 2 format(s):
Sports Direct Email FormatsExamplePercentage
First.Last@sportsdirect.comJohn.Doe@sportsdirect.com
86%
FLast@sportsdirect.comJDoe@sportsdirect.com
11%
F.Last@sportsdirect.comJ.Doe@sportsdirect.com
1%
FirstLast@sportsdirect.comJohnDoe@sportsdirect.com
1%
First@sportsdirect.comJohn@sportsdirect.com
1%
First.Last@sportsdirectplc.comJohn.Doe@sportsdirectplc.com
100%

Frequently Asked Questions

Where is Sports Direct's headquarters located?

Minus sign iconPlus sign icon
Sports Direct's main headquarters is located at Unit A Brook Park Meadow Lane Shirebrook, NG20 GB. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Sports Direct's stock symbol?

Minus sign iconPlus sign icon
Sports Direct is a publicly traded company; the company's stock symbol is SDIPF.

What is Sports Direct's official website and social media links?

Minus sign iconPlus sign icon
Sports Direct's official website is sportsdirectplc.com and has social profiles on LinkedIn.

How much revenue does Sports Direct generate?

Minus sign iconPlus sign icon
As of February 2025, Sports Direct's annual revenue reached $5B.

What is Sports Direct's SIC code NAICS code?

Minus sign iconPlus sign icon
Sports Direct's SIC code is 6061 - Credit Unions, Federally Chartered NAICS code is 423730 - Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers.

How many employees does Sports Direct have currently?

Minus sign iconPlus sign icon
As of February 2025, Sports Direct has approximately 10K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Financial Officer: C. W.Head Of Brand Marketing: D. G.Head Chef: A. K.. Explore Sports Direct's employee directory with LeadIQ.

What industry does Sports Direct belong to?

Minus sign iconPlus sign icon
Sports Direct operates in the Retail industry.

What technology does Sports Direct use?

Minus sign iconPlus sign icon
Sports Direct's tech stack includes jQueryVideo.jsjQuery UINew RelicGoogle Tag ManagerGoogle AnalyticsMicrosoft ASP.NET.

What is Sports Direct's email format?

Minus sign iconPlus sign icon
Sports Direct's email format typically follows the pattern of . Find more Sports Direct email formats with LeadIQ.

When was Sports Direct founded?

Minus sign iconPlus sign icon
Sports Direct was founded in 1982.
Sports Direct

Sports Direct

RetailShirebrook, United Kingdom10001+ Employees

Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands.

The Group’s strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers.

We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands.

The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.

Section iconCompany Overview

Headquarters
Unit A Brook Park Meadow Lane Shirebrook, NG20 GB
SIC Code
6061 - Credit Unions, Federally Chartered
Stock Symbol
SDIPF
NAICS Code
423730 - Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers
Founded
1982
Employees
10001+

Section iconFunding & Financials

  • $1B

    Sports Direct's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Sports Direct's revenue is in the range of $1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.