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Insights

Market Expansion Sports Direct has been focusing on expanding its portfolio by acquiring companies like Jack Wills, Game, and HSM GmbH, signaling potential cross-selling opportunities across brands and an avenue for new customer acquisition.

Strategic Partnerships Through collaborations with companies like Game and partnerships with third party brand partners, Sports Direct has created opportunities to leverage these relationships to introduce new products to the market and enhance its offerings.

Multi-Channel Retail Approach With a full multi-channel retail approach in the UK and beyond, Sports Direct can explore omni-channel sales strategies to engage customers across various touchpoints, increasing sales potential and customer retention.

Real Estate Optimization The recent sale of assets to EPF and closing of offices in Wigan present opportunities for Sports Direct to optimize real estate costs, potentially freeing up capital for reinvestment in sales initiatives or expansion into new markets.

Competitive Landscape By analyzing key competitors like Nike, JD Sports, and adidas, Sports Direct can identify market gaps or areas of competitive advantage to tailor its sales strategies, improve market positioning, and capitalize on emerging trends to drive sales growth.

Similar companies to Sports Direct

Sports Direct Tech Stack

Sports Direct uses 7 technology products and services including Google Analytics, jQuery, jQuery UI, and more. Explore Sports Direct's tech stack below.

  • Google Analytics
    Analytics
  • jQuery
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • New Relic
    Real User Monitoring
  • Google Tag Manager
    Tag Management
  • Video.js
    Video Players
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Sports Direct's Email Address Formats

Sports Direct uses at least 2 format(s):
Sports Direct Email FormatsExamplePercentage
First.Last@sportsdirect.comJohn.Doe@sportsdirect.com
87%
FLast@sportsdirect.comJDoe@sportsdirect.com
10%
F.Last@sportsdirect.comJ.Doe@sportsdirect.com
1%
FirstLast@sportsdirect.comJohnDoe@sportsdirect.com
1%
First@sportsdirect.comJohn@sportsdirect.com
1%
First.Last@sportsdirectplc.comJohn.Doe@sportsdirectplc.com
100%

Frequently Asked Questions

Where is Sports Direct's headquarters located?

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Sports Direct's main headquarters is located at Unit A Brook Park Meadow Lane Shirebrook, NG20 GB. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Sports Direct's stock symbol?

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Sports Direct is a publicly traded company; the company's stock symbol is SDIPF.

What is Sports Direct's official website and social media links?

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Sports Direct's official website is sportsdirectplc.com and has social profiles on LinkedIn.

How much revenue does Sports Direct generate?

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As of September 2024, Sports Direct's annual revenue reached $5B.

What is Sports Direct's SIC code NAICS code?

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Sports Direct's SIC code is 6061 - Credit Unions, Federally Chartered NAICS code is 423730 - Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers.

How many employees does Sports Direct have currently?

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As of September 2024, Sports Direct has approximately 10K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Financial Officer: C. W.Head Of Brand Marketing: D. G.Head Of Retail: K. B.. Explore Sports Direct's employee directory with LeadIQ.

What industry does Sports Direct belong to?

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Sports Direct operates in the Retail industry.

What technology does Sports Direct use?

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Sports Direct's tech stack includes Google AnalyticsjQueryjQuery UINew RelicGoogle Tag ManagerVideo.jsMicrosoft ASP.NET.

What is Sports Direct's email format?

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Sports Direct's email format typically follows the pattern of . Find more Sports Direct email formats with LeadIQ.

When was Sports Direct founded?

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Sports Direct was founded in 1982.
Sports Direct

Sports Direct

RetailShirebrook, United Kingdom10001+ Employees

Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer by revenue, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands.

The Group’s strategy is to invest in our people and our key third party brand partners in order to elevate our retail proposition to attain new levels of excellence across our multi-brand, multi-channel offering to customers.

We aspire to be a leading sports and lifestyle retailer internationally and to deliver sustainable growth for our shareholders in the medium to long term by offering our customers an unrivalled range of high quality leading brands.

The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe and elsewhere. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.

Section iconCompany Overview

Headquarters
Unit A Brook Park Meadow Lane Shirebrook, NG20 GB
SIC Code
6061 - Credit Unions, Federally Chartered
Stock Symbol
SDIPF
NAICS Code
423730 - Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers
Founded
1982
Employees
10001+

Section iconFunding & Financials

  • $1B

    Sports Direct's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Sports Direct's revenue is in the range of $1B

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