National Footprint With an extensive Canadian network of offices and a large professional team, position as a single partner for multinational clients seeking standardized travel policies, cost savings, and a consistent traveler experience across Canada.

Loyalty Upsell High client retention indicates strong satisfaction; opportunity to upsell leisure travel and meetings & incentives services to existing corporate clients and expand wallet share.

Tech Safety Investment in technology including Covid messaging via Sherpa demonstrates commitment to traveler safety and policy compliance; propose offering enhanced risk management, duty of care, and traveler communications as premium add-ons for corporate accounts.

Leadership Growth Strategic leadership hires focused on corporate sales signal continued investment in growth; leverage relationships with existing clients for executive outreach and early access to strategic enterprise deals.

CSR Partnerships Community oriented programs like Holidays for Heroes show potential for partnerships in incentive travel programs and corporate social responsibility initiatives; present as differentiator for M&E programs and executive retreats.