Brand Partnerships Capitalize on their existing lineup of Redken, Arosci, Lanza, and Design Essentials to pursue wholesale or exclusive bundles with salons and regional retailers. As a lean operation, they can scale by establishing distributor relationships, co-branded promotions, and favorable terms that boost volume and brand presence.

Ecommerce Optimization Operate on a Magento-based platform with MageWorx Search Autocomplete, offering a path to increase conversions through faster pages, relevant search results, and a smoother checkout. Propose a focused optimization package: site speed improvements, SEO enhancements, product merchandising, and expanded payment options to lift average order value and repeat purchases.

CRM Retention Zoho Mail usage indicates an opportunity to implement Zoho CRM and automated marketing campaigns. Target segments by brand interest (Redken, Lanza, Design Essentials), run abandoned-cart and post-purchase emails, and integrate loyalty programs to boost repeat orders and customer lifetime value.

Local Fulfillment Based in Baltimore with a small team, there is potential to boost regional sales through local SEO, targeted ads, and partnerships with local salons or beauty schools. Also consider scalable fulfillment options (3PL) to support growth while maintaining discount pricing and reliable delivery.

Multi Channel Growth To compete with larger retailers, explore multi-channel growth, including exclusive bundles, private-label opportunities, and subscriptions. Evaluate expanding to marketplaces to broaden reach and reduce dependence on a single channel, while preserving discount pricing.