Loyalty rewards Offer education and targeted marketing around the monthly $100 reward program and up to $1200 annual potential to residential and small business customers, highlighting the value of shopping with local merchants and its impact on customer retention and cross-selling opportunities with partner retailers.

Charity and HOPE Position Generate HOPE as a differentiator in social responsibility to attract community-focused organizations and local charities as partners, creating co-branded fundraising campaigns that can drive new customer acquisitions from philanthropic segments and boost brand affinity.

Statewide footprint Leverage multi-state licensed presence in Connecticut, Massachusetts, Ohio, Maryland and Pennsylvania to pursue cross-state openings with businesses seeking consolidated energy providers, emphasizing simplified billing, fixed vs variable rate options, and potential bundling of services for SMBs.

Mid-market potential Target small to mid-sized businesses and local institutions that value predictable budgeting with fixed rates or flexible pricing, offering tailored energy plans and bundled services that can expand wallet share beyond residential customers.

Tech and analytics Utilize the existing tech stack and analytics capabilities (Google Analytics, Google Tag Manager, Quantcast) to run targeted demand-gen and account-based campaigns, identify high-potential regions and customer segments, and optimize conversion funnels for new commercial customers.