Insights

Market Leadership Discovery Toys is a leading provider of educational toys for children aged 0 to 8+ years, with a strong reputation for quality and educational value, positioning it as a trusted brand among parents and educators seeking developmental products.

Distribution Model The company's reliance on a robust network of thousands of independent consultants, many of whom are teachers and parents, offers opportunities to expand partner engagement and leverage existing relationships for new product introductions.

Growth Potential With recent initiatives and partnerships, such as the collaboration with Sanford Children's Hospital, Discovery Toys is poised for further market expansion, appealing to organizations and institutions focused on early childhood education and welfare.

Digital Presence The use of e-commerce tools like Shopify and SEO strategies indicates a focus on online sales growth, which can be further capitalized upon by expanding digital marketing efforts and online product offerings.

Financial Stability With revenue estimates between $100 million and $250 million, Discovery Toys demonstrates strong financial health and established market traction, enabling potential cross-promotions and bundled offerings with similar companies in the educational and toy sectors.

Discovery Toys Tech Stack

Discovery Toys uses 8 technology products and services including Shopify, Font Awesome, JSON-LD, and more. Explore Discovery Toys's tech stack below.

  • Shopify
    E-commerce
  • Font Awesome
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • Yoast SEO
    Search Engines
  • Bootstrap
    UI Frameworks
  • EmbedPlus
    Web Platform Extensions
  • Apache
    Web Servers

Discovery Toys's Email Address Formats

Discovery Toys uses at least 1 format(s):
Discovery Toys Email FormatsExamplePercentage
FLast@discoverytoys.netJDoe@discoverytoys.net
67%
First.Last@discoverytoys.netJohn.Doe@discoverytoys.net
17%
FirstLast@discoverytoys.netJohnDoe@discoverytoys.net
15%
FirLast@discoverytoys.netJohDoe@discoverytoys.net
1%

Frequently Asked Questions

Where is Discovery Toys's headquarters located?

Minus sign iconPlus sign icon
Discovery Toys's main headquarters is located at 3037 Independence Drive, Suite g. The company has employees across 2 continents, including North AmericaEurope.

What is Discovery Toys's phone number?

Minus sign iconPlus sign icon
You can contact Discovery Toys's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Discovery Toys's official website and social media links?

Minus sign iconPlus sign icon
Discovery Toys's official website is discoverytoys.net and has social profiles on LinkedIn.

What is Discovery Toys's NAICS code?

Minus sign iconPlus sign icon
Discovery Toys's NAICS code is 44-45 - Retail Trade.

How many employees does Discovery Toys have currently?

Minus sign iconPlus sign icon
As of December 2025, Discovery Toys has approximately 202 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: J. S.Chief Operating Officer: S. S.Chief Deputy Clerk & Recorder: E. L.. Explore Discovery Toys's employee directory with LeadIQ.

What industry does Discovery Toys belong to?

Minus sign iconPlus sign icon
Discovery Toys operates in the Retail industry.

What technology does Discovery Toys use?

Minus sign iconPlus sign icon
Discovery Toys's tech stack includes ShopifyFont AwesomeJSON-LDjQuery UIYoast SEOBootstrapEmbedPlusApache.

What is Discovery Toys's email format?

Minus sign iconPlus sign icon
Discovery Toys's email format typically follows the pattern of FLast@discoverytoys.net. Find more Discovery Toys email formats with LeadIQ.

When was Discovery Toys founded?

Minus sign iconPlus sign icon
Discovery Toys was founded in 1978.

Discovery Toys

RetailCalifornia, United States201-500 Employees

Our Company: Better Products. Better Parenting.

Discovery Toys (DT) has been helping parents to "Teach. Play. Inspire." with our high-quality educational toys, books, games and music for over three decades.  Specializing in educational toys, the company follows the party plan direct sales model: in-home personal presentation, demonstration, and sale of products to consumers, primarily through parties, and also through specialty events.

Dedicated to learning through play, Discovery Toys is the foremost direct marketer of educational toys for children 0 to 8+ years of age.  DT gives parents, primarily women, and educators an opportunity to turn their passion for helping children learn into profit, earning as much income as they want to earn through commission and bonuses.

Today, interest in the intersection of education and play continues to grow. Discovery Toys is prepared for unprecedented growth for both the network and the children it serves.

Discovery Toys was founded by early childhood educator, Lane Nemeth, in 1978 with a $5,000 family loan.  By 1982, the company had $4.6 million in revenue and 2500 sales "consultants."  Ms. Nemeth grew the company to $100M in annual revenue by 1997 then sold the company to Avon who sold it in 2002 to a private equity group.  Discovery Toys CEO is Jerry Salerno.

Today, Discovery Toys is the leader in learning toys for early childhood education as the foremost direct marketing company of its kind.

Distribution:
Sold in the U.S. and Canada by thousands of independent Educational Consultants, many of whom are teachers or parents - or both.

Section iconCompany Overview

Headquarters
3037 Independence Drive, Suite g
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1978
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Discovery Toys's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Discovery Toys's revenue is estimated to be in the range of $100M$250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.