Market Leadership Display Overstock is positioned as the leading online resource for trade show displays, indicating strong brand recognition and customer trust within the trade show industry, which can be leveraged to expand market share and upsell premium solutions.

Product Innovation Specializing in lightweight, portable displays presents an opportunity to target companies seeking cost-effective, easy-to-transport marketing materials, especially as trade shows and event marketing regain momentum post-pandemic.

Customer Service Focus A dedicated support team highlights a customer-centric approach, creating opportunities for cross-selling complementary event services and building long-term client relationships.

Digital Presence Active engagement on social media and a modern technology stack including Shopify and Google Ads suggest a digitally savvy operation, ideal for targeted marketing campaigns and personalized outreach to new clients.

Growth Potential With revenue estimates between 1 million and 10 million and a lean staff size, there is potential to expand product offerings and penetrate broader markets, both domestically and internationally, to increase sales volume.