Growth opportunities DS&L is expanding its leadership team with new Director of Sales & Marketing and Midwest Sales Manager, indicating a heightened focus on regional growth and strategic account development that sales teams can target with tailored solutions and regional campaigns.

Strategic partnerships As a veteran supplier to tradeshows and events, DS&L emphasizes collaboration with manufacturers and distributors (BeMatrix, Velcro Brand) to support sustainability goals, presenting opportunities to upsell integrated product bundles and co-marketing programs with suppliers.

Sustainability focus Recent initiative to launch BeMatrix to Velcro Brand LOGISTRAP Pallet Straps aligns with sustainability objectives, suggesting a strong angle for selling energy-efficient, reusable, and eco-friendly display solutions to event organizers and exhibitors.

Digital readiness DS&L utilizes cloud and e-commerce tech such as AWS, Shopify, Google Cloud, and modern frontend frameworks, indicating a capability to support online ordering, digital specs, and scalable procurement for large trade show projects.

Industry positioning With a 32-year track record in lighting, supply products, and installation oversight for trade shows, DS&L targets mid-market event customers; leverage this positioning to pursue additional display manufacturers, exhibit houses, and venue partners seeking full-service lighting and display solutions.