Backlit Growth Capitalize on the 2024 backlit trade show displays launch by targeting exhibitors seeking premium visibility, and offer bundled packages pairing backlit panels with modular kits and accessories to upsell existing clients and attract event organizers.

Trade Show Core Leverage Displayit's decades-long focus on trade shows and thousands of exhibit kits annually to create cross-sell opportunities for complementary components, upgrade options, and service packages with a bundled pricing approach for clients and agency partners.

Marketing Maturity Use the installed digital marketing stack (Facebook Ads, HubSpot Analytics, LinkedIn tags) to run targeted campaigns toward mid-market brands and nonprofits, while pursuing co-marketing or channel partnerships to expand reach.

Mid-Market Opportunity Position as a scalable exhibit solution provider capable of handling enterprise-level orders and national event deployments, offering tiered service levels, customization capabilities, and project management to win larger accounts.

Diverse Customer Base Target nonprofits, educational institutions, and individuals with tailored pricing and sponsorship-friendly display options to expand the addressable market and drive higher-margin projects.