Expansion Opportunity Apple Rock is expanding its footprint with a new Greensboro, NC headquarters and public viewing event, signaling growth momentum and potential to upsell adjacent regional markets and services to exhibitors planning larger regional or national campaigns.

Awarded Prestige Multiple Hermes Creative Awards and Gold/Platinum recognitions in 2025-2026 enhance credibility; leverage awards in targeted outreach to prestige-seeking brands and organizations that value award-winning exhibit design and experiential programs.

Scale and Capability With revenue in the hundreds of millions and a broad capabilities portfolio in custom exhibits and interactive environments, there are opportunities to position Apple Rock for larger, multi-site trade show programs and end-to-end brand experiences across industries.

Digital Engagement Tech stack includes Google Ads, HubSpot, Pardot, and analytics tools, suggesting readiness for data-driven marketing, account-based outreach, and nurture campaigns to convert large enterprise accounts seeking integrated exhibit solutions.

Event Expertise A long-standing player since 1988 with a focus on in-person and interactive experiences; target sectors that prioritize experiential retail, live events, and large-scale trade show environments, including brands undergoing experiential marketing investments.