Community Engagement As a community-focused dispute resolution organization serving West Michigan, there is an opportunity to offer tailored online marketing and local outreach solutions to increase awareness and attract more clients through targeted digital campaigns and partnership development.

Technology Adoption With their current tech stack including WordPress, Cloudflare, and HTTP/3, the company values modern digital infrastructure, presenting opportunities to upsell website optimization, security enhancements, and cloud-based service integrations to streamline operations.

Growth Potential Operating with revenue under $10 million but in a competitive industry with peers like the American Arbitration Association suggests a chance to introduce scalable dispute resolution technology, training programs, or conference services to expand market share.

Key Market Sectors Their broad range of dispute resolution services spans landlord-tenant, educational, and neighborhood issues, indicating potential cross-selling of specialized mediators, legal tech solutions, or employee training services to enhance their service offerings.

Partnership Opportunities The organization’s emphasis on peacebuilding and constructive dispute resolution creates openings for joint programs, sponsor collaborations, or educational workshops with legal firms, educational institutions, or local government entities to deepen community impact and client base.