Industry Advocacy DISCUS actively engages in policy advocacy to protect the interests of distilled spirits producers and marketers, creating opportunities for industry suppliers and service providers to collaborate on lobbying, regulatory compliance, and market access solutions.

Educational Initiatives The organization's launch of guides such as the Visitor Safety & Site Security and the Liquor Handbook presents avenues for security technology firms, educational content creators, and responsible marketing agencies to partner and provide tailored solutions.

Market Expansion With recent collaborations with market analysis firms like IWSR and initiatives to support exports, there are potential sales openings for data analytics, market intelligence, and export logistics services targeting the spirits industry.

Sustainability & Responsibility The new Code of Responsible Advertising and Marketing Practices demonstrates an emphasis on responsible consumption, opening opportunities for brands specializing in responsible marketing, eco-friendly packaging, and consumer safety technologies.

Funding & Partnerships Significant USDA regional investment indicates potential for partnership in agricultural promotion, regional branding, and sustainable sourcing projects, enabling companies to support or expand supply chain and regional marketing initiatives.