Strategic Brands Divemotor represents leading global brands such as Mercedes-Benz, Jeep, Dodge, FIAT and RAM for autos, along with Mercedes-Benz for buses and Sprinters and Mercedes-Benz and Freightliner for trucks. This presents a multi-brand sales opportunity to cross-sell across segments and leverage brand loyalty in Peru.

Regional Parent As part of Grupo Kaufmann with over 70 years in Latin America, there is an established regional procurement and service network. This can be tapped to coordinate fleet sales, aftersales support contracts, and regional financing solutions for customers expanding across markets.

Fleet Opportunity With a product range spanning autos, trucks, buses, and vans and a sizeable installed base, there is potential to target corporate fleets for new vehicle acquisitions, service packages, and extended warranties, as well as posture for fleet management solutions.

Digital & Security Divemotor utilizes SAP Materials Management, SQL Server, Hadoop, and cybersecurity practices aligned to NIST. This indicates readiness for data-driven sales, customer analytics, and secure e-commerce or customer portals to support large purchase decisions.

Talent & Growth A sizeable workforce of over 1,000 employees with a dedicated post-sale service capability suggests opportunities to upsell maintenance plans, telematics, and service subscriptions through their aftersales network, while leveraging their Careers page to recruit for expansion into new market segments.