Diversified lifecycle DiverterPlus offers degradable diverting agents across all well lifecycle stages including drilling, cementing, stimulation, production enhancement, and abandonment, indicating broad cross-sale opportunities to operators and service providers with integrated diverting needs.

Regional footprint With laboratories and operations in Denver, St. Louis, Evansville, and multiple stocking warehouses, the company can support rapid delivery and regional service levels, appealing to customers prioritizing fast turnaround times and local inventory.

Educational leadership A strong emphasis on resources and education around particulate diverters positions DiverterPlus as a technical partner, enabling upsell through training services, technical support, and expansion of diverter applications across mature and new wells.

Growing portfolio A large and expanding portfolio of degradable polymer solutions suggests opportunities to cross-sell multiple diverter formulations to meet specific downhole challenges, boosting average deal size and multi-product contracts.

Scalable tech stack Adoption of modern cloud and web technologies (AWS, Google Cloud, Netlify, Vercel, React) supports scalable marketing, e-commerce, and customer success initiatives, enabling targeted digital outreach and self-serve purchasing for operators and service companies.