DJ City
RetailVictoria, Australia11-50 Employees
DJ City is an Australian retailer focused on professional audio and DJ equipment, serving the DJ and performer community since 2000. It is based in Dandenong, Victoria, and began in Melbourne with stores in Dandenong, Oakleigh, and Ringwood, later expanding to other cities across the country, including Smithfield in New South Wales and Mansfield in Queensland, as well as Richmond in Victoria and Artarmon in New South Wales. The team includes professional DJs, lighting technicians, and audio producers, reflecting close involvement with live performances and the ability to support gigs. Its customer base comprises both professional performers preparing for gigs and beginners seeking guidance on gear, with a focus on helping them find appropriate equipment. The business operates a network of retail stores and an online marketplace, and has announced plans to grow its hire department to reach more DJs and performers. It has grown into a significant supplier of pro audio and DJ equipment in Australia.