Strong Industry Position DNA TraceBack leverages DNA-based traceability to meet growing consumer demand for transparency in meat and seafood products, positioning itself as a crucial partner for brands seeking trust and verification in their supply chains.
Strategic Partnerships The company has established partnerships with major retailers like Albert Heijn and industry giants like Tyson Foods, offering opportunities to expand collaborations with other leading food and beverage brands prioritizing product authenticity.
Recent Acquisition Backing Owned by Merck & Co. since 2020, DNA TraceBack benefits from strong financial and strategic support, making it an attractive vendor for clients looking for innovative, well-backed traceability solutions.
Expanding Market Relevance With a revenue range of 1 to 10 million dollars and a focus on both livestock and aquaculture, the company is well-positioned to capitalize on niche markets seeking advanced DNA traceability technologies.
Technology & Integration Utilizing a tech stack that includes Shopify, PHP, and other industry-standard tools, DNA TraceBack offers scalable and integrable solutions, making it easier for prospective clients to adopt its technology into existing systems.
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$1MDNA TraceBack™ uses 8 technology products and services including The Trade Desk, RSS, Shopify, and more. Explore DNA TraceBack™'s tech stack below.
| DNA TraceBack™ Email Formats | Percentage |
| FLast@identigen.com | 82% |
| First@identigen.com | 11% |
| First.Last@identigen.com | 5% |
| FirstL@identigen.com | 2% |
Food and Beverage ServicesDublin, Ireland11-50 Employees
Transparency is the foundation of trust—without it, meat and seafood brands leave consumers guessing. DNA TraceBack™ uses nature’s barcode (DNA) to provide scientific traceability, verifying origin and production claims from fork to farm. With our technology, leading food brands can confidently share the story behind their products, giving consumers the transparency they crave and the assurance they deserve.
Company Overview
Funding & FinancialsDNA TraceBack™'s revenue is estimated to be in the range of $1M$10M
Funding & FinancialsDNA TraceBack™'s revenue is estimated to be in the range of $1M$10M
1-888-653-2347 
support@leadiq.com