DNA TraceBack™ Email Format
Food and Beverage ServicesDublin, Ireland11-50 Employees
DNA TraceBack™ provides DNA-based traceability to verify origin and production claims for meat and seafood products. It treats DNA as a natural barcode to confirm provenance from source to consumer. The service is aimed at leading food brands seeking to share a verifiable product story and meet consumer demand for transparency. The company is based in Dublin, Ireland, and operates within the food and beverage services sector as a smaller to mid-sized enterprise. In 2020, Merck Animal Health announced the acquisition of IdentiGEN Ltd, the company associated with DNA TraceBack.