Product Expansion Potential Do-Biz Foods has successfully transitioned from local retail to grocery store sales, offering packaged cookie dough for home baking. There is an opportunity to further expand product lines into convenient snack formats or evolve into a broader baking mix range to cater to busy households and holiday markets.

Brand Loyalty and Heritage With a history rooted in quality ingredients and nostalgia among alumni and local customers, Do-Biz Foods can leverage its strong brand heritage to develop regional marketing campaigns, personalized product offerings, or limited-edition items to increase customer engagement and lifetime value.

Market Presence Growth Currently available at several retail locations in central Iowa, there is significant potential to expand distribution channels to neighboring states or online platforms, broadening reach without substantial increase in operational complexity.

Digital Engagement Opportunities Utilizing its existing Google Analytics setup and web infrastructure, Do-Biz Foods has the foundation to implement targeted digital marketing strategies, including social media campaigns and e-commerce enhancements, to drive direct-to-consumer sales and brand awareness.

Operational Scalability Given its small team size and consistent product quality, Do-Biz Foods can explore partnerships or supply chain efficiencies to scale production while maintaining premium quality, positioning itself for growth in regional markets or specialty grocery segments.