Local retail expansion Leverage Do-Biz's success in central Iowa and its existing network of retail partners to target grocery chains and specialty stores in nearby Midwest markets for cookie dough and baked cookies.

Home baking growth Capitalize on the home-baking trend by offering expanded dough varieties and ready-to-bake kits through grocery store alignments, online direct-to-consumer promotions, and seasonal bundles.

ISU alumni leverage Target university towns and campus-adjacent retailers with limited competitive cookie options, building on the brand heritage from Iowa State University to drive DSD (direct-store-delivery) partnerships.

Boutique to back Position Do-Biz as a premium, ingredient-focused brand to attract specialty grocers, health-conscious retailers, and indie shops that value real butter and craft recipes.

Digital traction Utilize analytics and marketing automation to identify high-potential retailers and regions, optimizing outreach for new store listings, promotions, and co-branded campaigns.