Market position DOBI-INTER AG is a leading Swiss wholesale and distributor of exclusive beauty brands across hair, cosmetics, nails, and feet, serving professionals with a comprehensive product and service mix.

Growth opportunities With 51-200 employees and a broad product and service suite including training, salon setup, and ongoing education, there are cross-sell opportunities for adding new brands, skincare lines, or professional equipment to existing customer segments.

Tech enablement Current tech stack includes Google Optimize, Pimcore, and WhatsApp Business, presenting opportunities to optimize digital campaigns, tailor product catalogs, and improve order automation and customer outreach.

Financial cues Reported revenue range is 0-1 million, indicating a potential for scalable partnerships, early-stage growth collaborations, and pilot programs with new suppliers to accelerate top-line expansion.

Customer focus As a one-stop shop for professionals, there is potential to expand exclusive brand partnerships, technical trainings, and store-from-salon solutions to deepen stickiness and increase average order value.