Insights

Luxury Product Expansion TAG Heuer's recent launch of limited edition watches, exclusive online models, and new versions of iconic lines like Monaco demonstrates a focus on product differentiation and premium customer engagement. Sales teams can capitalize on these specialized offerings to attract high-net-worth individuals seeking unique and collectible pieces.

Motorsport Alignment The company's strong association with motorsports through events like the Goodwood Festival of Speed and the Australian Grand Prix, along with its role as official F1 timekeeper, opens opportunities to upsell related accessories, merchandise, and collaborative collections to motorsport enthusiasts and corporate clients.

Digital & E-commerce Growth Recent launches of online exclusive watches and a dedicated eyewear collection suggest an emphasis on expanding digital sales channels. Business development efforts could focus on leveraging these online-exclusive models and digital marketing partnerships to reach a broader affluent customer base globally.

Heritage & Innovation TAG Heuer's blend of Swiss avant-garde watchmaking with innovative designs and a commitment to cultural heritage positions it well to attract customers interested in heritage-rich, technically advanced luxury goods. Collaborations or storytelling campaigns emphasizing craftsmanship could foster deeper brand loyalty and drive sales.

Market Position & Client Focus With a revenue of around one billion dollars and a global presence alongside competitors like Rolex and Breitling, TAG Heuer can target opportunity segments such as luxury watch collectors and sports enthusiasts. Tailored marketing strategies highlighting exclusivity and technical mastery can enhance engagement with high-value client segments.

TAG Heuer Tech Stack

TAG Heuer uses 8 technology products and services including Bing Ads, Adobe Analytics, Prismic, and more. Explore TAG Heuer's tech stack below.

  • Bing Ads
    Advertising Networks
  • Adobe Analytics
    Analytics
  • Prismic
    Content Management System
  • Redux
    Javascript Frameworks
  • Klarna
    Payment Processing
  • Zscaler
    Security
  • reCAPTCHA
    Security
  • Adobe Creative Suite
    Visualisation Software

Media & News

TAG Heuer's Email Address Formats

TAG Heuer uses at least 1 format(s):
TAG Heuer Email FormatsExamplePercentage
First.Last@tagheuer.comJohn.Doe@tagheuer.com
96%
First.Middle@tagheuer.comJohn.Michael@tagheuer.com
2%
LastFirst@tagheuer.comDoeJohn@tagheuer.com
1%
FLast@tagheuer.comJDoe@tagheuer.com
1%

Frequently Asked Questions

Where is TAG Heuer's headquarters located?

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TAG Heuer's main headquarters is located at 6a, rue Louis-Joseph Chevrolet La Chaux-de-Fonds, Neuchâtel 2300 CH. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is TAG Heuer's phone number?

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You can contact TAG Heuer's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TAG Heuer's stock symbol?

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TAG Heuer is a publicly traded company; the company's stock symbol is THW1.

What is TAG Heuer's official website and social media links?

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TAG Heuer's official website is tagheuer.com and has social profiles on LinkedIn.

How much revenue does TAG Heuer generate?

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As of September 2025, TAG Heuer's annual revenue reached $750M.

What is TAG Heuer's NAICS code?

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TAG Heuer's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does TAG Heuer have currently?

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As of September 2025, TAG Heuer has approximately 1.7K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include CEO: A. W.Chief Executive Officer: J. B.Chief Executive Officer: J. J.. Explore TAG Heuer's employee directory with LeadIQ.

What industry does TAG Heuer belong to?

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TAG Heuer operates in the Retail Luxury Goods and Jewelry industry.

What technology does TAG Heuer use?

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TAG Heuer's tech stack includes Bing AdsAdobe AnalyticsPrismicReduxKlarnaZscalerreCAPTCHAAdobe Creative Suite.

What is TAG Heuer's email format?

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TAG Heuer's email format typically follows the pattern of . Find more TAG Heuer email formats with LeadIQ.

When was TAG Heuer founded?

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TAG Heuer was founded in 1860.
TAG Heuer

TAG Heuer

Retail Luxury Goods and JewelryNeuchâtel, Switzerland1001-5000 Employees

Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport, celebrating the limitless power of human potential. Mental strength, bold design, and technical mastery drive our legacy forward, but that’s only part of the story.

DESIGNED TO WIN. It's the mindset that drives us all.

From the doers and strivers to those who dare to change their destiny in a fraction of a second, we set the pace for individuals ready to take risks, surpass their limits, and achieve greatness through unwavering mental strength. Every TAG Heuer watch embodies this spirit, designed to inspire and engineered to win, just like you, with a success-driven mindset sustained through our legacy of innovation. Moreover, as a Trustee of exceptional cultural heritage for +160 years, TAG Heuer plays an essential role in preserving natural heritage thanks to an ethical approach applied to all of its timepiece's creations.

YOUR DRIVE, OUR FUEL. Joining TAG Heuer is the perfect opportunity to shape your destiny. 

At TAG Heuer, you thrive in an environment where "Your Drive"—your energy, expertise, and determination—is not only valued but also strongly supported by "Our Fuel"—unparalleled learning opportunities, a stimulating work environment, and an inclusive culture—all specifically designed to foster your personal and professional growth within our company.

At TAG Heuer, you can:
- #MakeYourMark: Grow in an environment where your performance and ambitions are supported from day one.
- #ExpandYourHorizons: Seize the moment with a team that is passionate about pushing boundaries and leaving a lasting mark on the watchmaking industry.
- #RaceAheadSetYourOwnPace: Thrive within a stimulating work environment that inspires innovation, allowing everyone to develop resilience and reach their full potential. 

Join us and explore your potential!

Section iconCompany Overview

Headquarters
6a, rue Louis-Joseph Chevrolet La Chaux-de-Fonds, Neuchâtel 2300 CH
Phone number
Stock Symbol
THW1
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1860
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    TAG Heuer's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    TAG Heuer's revenue is in the range of $100M$1B

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