Insights

Innovative Product Launches TAG Heuer's recent launches of limited edition models such as the Monaco Air 1 and UK-specific Aquaracer Solargraph demonstrate a focus on exclusive, high-tech timepieces that appeal to luxury collectors and watch enthusiasts. Leveraging collaborations like the New Balance edition also opens opportunities for cross-category marketing and brand partnerships aimed at affluent and trend-conscious consumers.

Expanding Tech Portfolio The launch of the fifth-generation Connected Calibre E5 and partnerships with tech and sports brands highlight TAG Heuer’s commitment to integrating advanced technology and lifestyle branding into their watches. This focus on innovation creates avenues for engaging younger, tech-savvy customers and exploring tech-related accessories or complementary products.

Luxury and Sustainability With a heritage rooted in cultural preservation and ethical manufacturing, TAG Heuer appeals to environmentally conscious luxury buyers. Emphasizing their commitment to natural heritage and renewable technologies like solar-powered watches can be a selling point for customers seeking sustainable luxury options.

Market Position & Competition Positioned alongside established luxury brands with substantial revenues and global reach, TAG Heuer's high-end product offerings and limited editions serve as differentiators in a competitive landscape. Strategies focusing on exclusivity and innovation can help capture market share among affluent consumers and collectors.

Customer Engagement & Brand Loyalty TAG Heuer’s emphasis on inspiring achievement and personal growth, combined with immersive marketing campaigns and exclusive product launches, offers opportunities to deepen customer engagement. Developing personalized services and loyalty programs around their high-performance, luxury image can enhance long-term customer relationships and repeat sales.

TAG Heuer Tech Stack

TAG Heuer uses 8 technology products and services including Twitter Ads, Matomo, RSS, and more. Explore TAG Heuer's tech stack below.

  • Twitter Ads
    Advertising
  • Matomo
    Analytics
  • RSS
    Content Management System
  • Atlassian Jira
    Issue Trackers
  • PayPal
    Payment Processing
  • HSTS
    Security
  • reCAPTCHA
    Security
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

TAG Heuer's Email Address Formats

TAG Heuer uses at least 1 format(s):
TAG Heuer Email FormatsExamplePercentage
First.Last@tagheuer.comJohn.Doe@tagheuer.com
96%
First.Middle@tagheuer.comJohn.Michael@tagheuer.com
1%
FLast@tagheuer.comJDoe@tagheuer.com
2%
LastFirst@tagheuer.comDoeJohn@tagheuer.com
1%

Frequently Asked Questions

Where is TAG Heuer's headquarters located?

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TAG Heuer's main headquarters is located at 6a, rue Louis-Joseph Chevrolet, La Chaux-de-Fonds, Neuchâtel 2300, CH. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is TAG Heuer's phone number?

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You can contact TAG Heuer's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TAG Heuer's stock symbol?

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TAG Heuer is a publicly traded company; the company's stock symbol is THW1.

What is TAG Heuer's official website and social media links?

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TAG Heuer's official website is tagheuer.com and has social profiles on LinkedIn.

How much revenue does TAG Heuer generate?

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As of October 2025, TAG Heuer's annual revenue is estimated to be $5B.

What is TAG Heuer's NAICS code?

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TAG Heuer's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does TAG Heuer have currently?

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As of October 2025, TAG Heuer has approximately 1.7K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include CEO: A. W.Chief Executive Officer: J. B.Chief Executive Officer: J. J.. Explore TAG Heuer's employee directory with LeadIQ.

What industry does TAG Heuer belong to?

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TAG Heuer operates in the Retail Luxury Goods and Jewelry industry.

What technology does TAG Heuer use?

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TAG Heuer's tech stack includes Twitter AdsMatomoRSSAtlassian JiraPayPalHSTSreCAPTCHAX-Content-Type-Options.

What is TAG Heuer's email format?

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TAG Heuer's email format typically follows the pattern of First.Last@tagheuer.com. Find more TAG Heuer email formats with LeadIQ.

When was TAG Heuer founded?

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TAG Heuer was founded in 1860.
TAG Heuer

TAG Heuer

Retail Luxury Goods and JewelrySwitzerland1001-5000 Employees

Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport, celebrating the limitless power of human potential. Mental strength, bold design, and technical mastery drive our legacy forward, but that’s only part of the story.

DESIGNED TO WIN. It's the mindset that drives us all.

From the doers and strivers to those who dare to change their destiny in a fraction of a second, we set the pace for individuals ready to take risks, surpass their limits, and achieve greatness through unwavering mental strength. Every TAG Heuer watch embodies this spirit, designed to inspire and engineered to win, just like you, with a success-driven mindset sustained through our legacy of innovation. Moreover, as a Trustee of exceptional cultural heritage for +160 years, TAG Heuer plays an essential role in preserving natural heritage thanks to an ethical approach applied to all of its timepiece's creations.

YOUR DRIVE, OUR FUEL. Joining TAG Heuer is the perfect opportunity to shape your destiny. 

At TAG Heuer, you thrive in an environment where "Your Drive"—your energy, expertise, and determination—is not only valued but also strongly supported by "Our Fuel"—unparalleled learning opportunities, a stimulating work environment, and an inclusive culture—all specifically designed to foster your personal and professional growth within our company.

At TAG Heuer, you can:
- #MakeYourMark: Grow in an environment where your performance and ambitions are supported from day one.
- #ExpandYourHorizons: Seize the moment with a team that is passionate about pushing boundaries and leaving a lasting mark on the watchmaking industry.
- #RaceAheadSetYourOwnPace: Thrive within a stimulating work environment that inspires innovation, allowing everyone to develop resilience and reach their full potential. 

Join us and explore your potential!

Section iconCompany Overview

Headquarters
6a, rue Louis-Joseph Chevrolet, La Chaux-de-Fonds, Neuchâtel 2300, CH
Phone number
Stock Symbol
THW1
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1860
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    TAG Heuer's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    TAG Heuer's revenue is estimated to be in the range of $1B$10B

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