Dockers
Retail Apparel and FashionCalifornia, United States501-1000 Employees
Effortless and full of quiet confidence. A vision of a full and well-lived life of style. This is Dockers®.
Digital Expansion Dockers has recently launched a standalone e-commerce platform and opened its first retail store at Pacific Mall, indicating a strategic shift towards direct-to-consumer channels and online sales growth opportunities.
Vintage Collections The release of the Dockers Vintage line featuring restored classics from past decades suggests opportunities for marketing collaborations targeting nostalgic consumers and expanding product lines.
Market Entry & Growth Dockers' expansion into India, Bangladesh, and Sri Lanka through strategic partnerships presents potential for regional sales growth and collaboration with local distributors or retail outlets.
Innovation & Competition Recent patent infringement litigation with Skechers highlights the importance of innovative product development to establish a competitive edge and protect intellectual property in the apparel market.
Industry Positioning With revenues estimated between 500 million and one billion dollars and a focus on lifestyle apparel, Dockers is positioned as a mid to premium brand, offering cross-selling opportunities alongside similar companies like Wrangler and Carhartt.
Dockers uses 8 technology products and services including Linkedin Insight Tag, OneTrust, Segment, and more. Explore Dockers's tech stack below.
| Dockers Email Formats | Percentage |
| First.Last@dockers.com | 47% |
| First@dockers.com | 4% |
| FirstLast@dockers.com | 2% |
| First.Last@dockers.com | 47% |
Retail Apparel and FashionCalifornia, United States501-1000 Employees
Effortless and full of quiet confidence. A vision of a full and well-lived life of style. This is Dockers®.
Dockers's revenue is estimated to be in the range of $500M$1B
Dockers's revenue is estimated to be in the range of $500M$1B