Strategic partnerships Leverage Wrangler’s collaboration-heavy recent news with brands like Miu Miu, imogene + willie, Beyond Remade, and Cone Denim to propose co-branding, limited editions, and sustainable production projects that can attract fashion retailers and denim specialists looking for heritage and domestic manufacturing stories.

Domestic manufacturing emphasis Position Wrangler’s US-made denim collaborations and domestic production narrative as a selling point to retailers seeking nearshored supply, traceability, and responsible sourcing to meet growing demand for domestic goods and transparent supply chains.

Workwear growth capitalize on expanding RIGGS Workwear line with durable, abrasion-resistant and insulated pieces to target industrial, construction, and service sectors, offering wholesale bundles, promotional events, and durable fabrics-focused marketing campaigns.

Sustainability storytelling Highlight circular fashion initiatives and upcycled denim collaborations (Beyond Remade, Cone White Oak deadstock) to attract retailers and customers prioritizing sustainability; propose resale, take-back programs, and limited-run sustainable capsules.

Heritage with innovation Leverage Wrangler’s strong brand heritage and recent tech-friendly innovations (Hay Away, bonded sherpa tech) to pitch premium, performance-focused lines to specialty stores and online retailers seeking functional, modern apparel with a storied Americana narrative.